Essays about: "degree thesis, business"
Showing result 1 - 5 of 445 essays containing the words degree thesis, business.
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1. Business doing pleasure? A comparative interview study of experiences of vulnerability and strategies of resistance amongst sexworkers in Sweden and the Netherlands
University essay from Lunds universitet/Statsvetenskapliga institutionenAbstract : Sexwork is a complex phenomenon. There are different forms of legislation surrounding the issue, ranging from complete decriminalization/legalization to complete criminalization. In this thesis, the cases of Sweden and the Netherlands are compared. READ MORE
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2. Defining customer value in disruptive business models
University essay from Göteborgs universitet/Graduate SchoolAbstract : Customer value is a relatively complex concept and is very dependent on the perspective that is taken as well as on the context of the value offer. The aim of this thesis is to identify how customer value is defined in more dynamic environments, specifically in the context of disruptive business models. The case company in the thesis is Lynk & Co. READ MORE
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3. Exploring servitization practices in the European Automotive industry: Cross-country case study between France and Sweden - A multiple case study
University essay from Göteborgs universitet/Graduate SchoolAbstract : This thesis contributes to the existing literature on servitization through a qualitative cross-country case study investigating the phenomenon in the automotive industry, focusing on the experiences of firms in France and Sweden. The current conceptualisation of servitization is limited in its ability to fully capture the complexity of the phenomena observed. READ MORE
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4. Regional Inequality and Spatial Dependence in Sweden
University essay from Lunds universitet/Nationalekonomiska institutionenAbstract : Regional inequality is a growing concern in developed countries, as country-level convergence may obscure increasing disparities within countries. This thesis aims to address this concern by examining the dynamics of regional convergence in Sweden from 1980-2022. READ MORE
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5. The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories Date of the Seminar: 2nd June 2023 Course: BUSN39 – Degree in Global Marketing – Master Lever Authors: Camille Buob and Sebastian Franzén Supervisor: Burak Tunca Keywords: Product Category, Brand Type, Private Labels, National Brands, Consumer Perceptions Thesis Purpose: The aims of the thesis were (1) to investigate the effect of product categories on the perceptions of relative price, quality, risk, and value and (2) to test a moderation effect of brand types (Private Label or National Brand) on the relationships between the product category and the different perceptions. Methodology: A study was conducted with four different products that were representative of two different product categories - food and household, and within each product category different types of brands were selected - private label and national brand. READ MORE
