Advanced search

Found 1 essay matching the above criteria.

1. 1. "WOW. FOR VOLVO" : cognition and affect combining forces to measure the immeasurable

   University essay from Institutionen för datavetenskap

   Author : Philip Wockatz; [2009]
   Keywords : wow effect; satisfaction; cognition; affect; total experience; consumer; consumption; postpurchase; prepurchase; delighted terrible scale; expectancy disconfirmation model; five-factor model; NEO-FFI; PANAS; the Positive and Negative Affect Schedule; Volvo; the Volvo Car Corporation; consumption-based emotions; LOV2;

   Abstract : How can an experience have such an impact that it can be described with the words “wow effect”? Though not a scientific term, it is often used vividly in the business world as an aspirational goal. The purpose of this thesis was to explore the structure behind positive experiences that lead to a so-called “wow effect” by combining cognitive theories and consumption-based emotion theories to create a method for assessing satisfaction in postpurchase experience. READ MORE