Essays about: "deliveroo"

Found 3 essays containing the word deliveroo.

  1. 1. Pandemic-era Advertising : A Study of the Twitter Advertising of Four Online Food Delivery Companies During the 2020 Pandemic

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Stig Janson; [2022]
    Keywords : Linguistics; discourse; discourse analysis; advertising; pandemic; COVID-19; online food delivery; DoorDash; Uber Eats; Deliveroo; Just Eat;

    Abstract : The purpose of this study was to investigate how online food delivery companies changed the language in their advertising and took advantage of lockdown restrictions when the COVID-19 pandemic began in 2020. Using advertising technique theory and Norman Fairclough’s three dimensional framework for analyzing advertising discourse, this study scrutinized the Twitter advertising of four major online food delivery companies in the United States and the United Kingdom (Uber Eats, DoorDash, Deliveroo, and Just Eat) from 1 February 2020 to 30 April 2020 for the purposes of understanding how these companies advertised on Twitter just before the pandemic began and how they pivoted to new advertising techniques and discourses at the beginning of the pandemic. READ MORE

  3. 2. Growth in the Age of the Customer : A Comparative Case Study on Leveraging Emotion, Engagement and Loyalty

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Helena Kindblom; Victoria Renström; [2018]
    Keywords : Customer emotion; customer engagement; customer loyalty; advocacy; customer growth; customer acquisition; customer development; customer retention;

    Abstract : With the significant shifts and upheaval in the marketplace due to digitalisation, and evolving customer behaviour, it is becoming increasingly imperative for businesses to build and maintain strong connections with their customers. This new business setting causes major implications for companies’ formulation of strategies. READ MORE

  4. 3. Varieties of Capitalism in the digital age - France, Sweden and the United Kingdom’s institutional response to the platform economy

    University essay from Lunds universitet/Statsvetenskapliga institutionen

    Author : Emelie Lindström; [2018]
    Keywords : European labour market; Political economy; Uber; Varieties of Capitalism; Welfare regimes; Social Sciences;

    Abstract : The objective of this study is to investigate how European trade unions and governments in France, Sweden and the UK have reacted to the rapid growth of the platform economy. The platform economy (also commonly referred to as gig-economy, sharing economy etc.) including Uber, Airbnb and Deliveroo etc. READ MORE