Essays about: "dell marketing strategy"

Found 1 essay containing the words dell marketing strategy.

  1. 1. Stars' War : Apple vs Dell

    University essay from IHH, Företagsekonomi

    Author : Marion Jarne; Sandra Lilja; Eva Lüddeckens; [2006]
    Keywords : ;

    Abstract : Background A great deal of changes has occurred in the computer industry the last few years due to the development of the market, customers and technology. The competition has increased, both domestically and internationally, and in the same time the customer demands have changed and become more demanding to satisfy. READ MORE