Essays about: "describe functions of marketing"

Showing result 1 - 5 of 8 essays containing the words describe functions of marketing.

  1. 1. Relationship marketing for auditors : A qualitative study on how SME auditing firms practicerelationship marketing

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Sandra Granfeldt; Inez Nastasi; [2019]
    Keywords : Auditing; SME; Relationship marketing Professional services;

    Abstract : Background: Previous research show that there is a need for marketing strategies in SMEs that offer professional services, such as auditing firms. Also, the combination of marketing and auditing is a fairly new concept, due to legal and ethical regulations. READ MORE

  3. 2. D i g i t a l i z a t i o n a n d N e w B u y e r B e h a v i o r i s C h a n g i n g B 2 B R e l a t i o n s h i p M a r k e t i n g

    University essay from Lunds universitet/Produktionsekonomi

    Author : Tobias Olsson; Emil Uhlin; [2015]
    Keywords : Information; relationship marketing; content marketing; cross-sales; marketing automation; lead scoring; predictive analysis; data-driven analysis; buyer insight.; Technology and Engineering;

    Abstract : Problem definition: The increasingly informed customer will lead to an even greater demand for expertise and knowledge of marketers. Firms need to find new ways to utilize the informed customer as a co-creator of value by more proficiently analyzing behavior, both online and offline. READ MORE

  4. 3. Mervärden inom svensk nötköttsproduktion : kommunikation och drivkrafter

    University essay from SLU/Dept. of Animal Nutrition and Management

    Author : Emma Dahlberg Sundling; [2010]
    Keywords : Mervärden; Nötkött; Svenskt; Kommunikation; Drivkrafter;

    Abstract : Today a lot of consumer and media interest lie in food production. Food is something everyone of us has a relationship to hence foodstuff and their making is a topic of current interest.Cattle’s rearing is one of many factors that have begun to play a bigger role when consumersare selecting beef from the shops’ meat counters. READ MORE

  5. 4. How the Internet Facilitates the Activity within a Consumer Culture : - A Study of the Online Vinyl Record Network

    University essay from Företagsekonomiska institutionen

    Author : Stefan Söderlindh; David Broman; [2009]
    Keywords : Subcultures; marketing; online networks;

    Abstract : The purpose of this thesis is to describe and analyze how the online vinyl record network functions from both a consumer and retailer perspective, in order to gain an understanding of how the Internet facilitates the activity within a consumer culture. The vinyl record industry is experiencing a revival, with an upswing in sales and media attention and a significant increase in the amount of online trading. READ MORE

  6. 5. Exploratory Investigation of Sales Forecasting Process and Sales Forecasting System : Case Study of Three Companies

    University essay from IHH, Företagsekonomi

    Author : Mohammad Laxmidhar; Dnyanesh Sarang; [2007]
    Keywords : Logistic and Supply Chain Management;

    Abstract : The future has always caught the attention of the human being. The thirst of exploring the future and to know the unknown has driven the human being toward innovativeness. Companies are expanding their operations worldwide since the past few decades. Profit growth coupled with an effective strategy has become the primary need of global companies. READ MORE