Essays about: "description of marketing"

Showing result 1 - 5 of 48 essays containing the words description of marketing.

1. 1. AI and Medical Devices – General guidance principles for SMEs to meet the regulatory demands on safety and efficacy in the EU in order to reach the market

   University essay from KTH/Medicinteknik och hälsosystem

   Author : Soziar Bamyr Hanssen; [2022]
   Keywords : SMEs; AI; AI-based medical device; MDR; SaMD; guideline;

   Abstract : Artificial intelligence (AI) is the study of science, engineering, and the development of intelligent machines. AI is based on human intelligence with the exception that it is not restricted by biologically observable limitations. AI has developed rapidly over the past few years and has become important all over the world. READ MORE

3. 2. Motion Graphics in Relation to Branding : An Exploratory Study

   University essay from Jönköping University/JTH, Industridesign

   Author : Maryna Hanna; Nesia Coman; [2021]
   Keywords : Motion Graphics; Branding; Digital Brands; Visual Identities; Moving Brands; Movements;

   Abstract : Nowadays, there are many trends and changes happening in the market industry, in order to cope with the rise of technologies. Brands are finding new, modern, and revolutionary ways in order to elevate their identities into new levels. Therefore, the adoption of motion graphics and videos yield remarkable improvements in marketing in general. READ MORE

4. 3. Marketing communications in conditions of strict regulation of advertising: case of the alcohol market

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Yulia Lunina; [2020]
   Keywords : Dark market; alcohol marketing; marketing communication tools; the AIDA model;

   Abstract : This master's thesis explores the impact of marketing communication tools on consumer behavior in the Russian alcohol market. Russia is a dark market. The dark market is a market where outdoor advertising is prohibited, as well as advertising on TV and radio. READ MORE

5. 4. Mundane Resistance to Feminism

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sofie Tersmeden; Frida Andersson; [2020]
   Keywords : Feminism; Femvertising; Mundane Resistance; Brand Activism; Male Perspective; Business and Economics;

   Abstract : Title: Mundane Resistance to Feminism - Exploring men’s resistance to feminism through femvertising commercials Date of the Seminar: 2020-06-05 Course: BUSN39 Business Administration: Degree Project in Global Marketing - Master Level Authors: Frida Andersson & Sofie Tersmeden Supervisor: Peter Svensson Key words: Feminism, Femvertising, Mundane Resistance, Brand Activism, Male Perspective. Thesis purpose: The purpose of this thesis is to investigate how men express mundane resistance to feminism, when being exposed to femvertising. READ MORE

6. 5. Past, Present and Future of Brand Trust : A case study done in the Swedish market

   University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

   Author : Alexander Bergström; Stefan Zuazu; [2019]
   Keywords : Brand trust; Digitalization; Satisfaction; Communication; Authenticity and Blockchain;

   Abstract : Purpose: The purpose of this thesis is to investigate the declining direction that brand trusthas taken, throughout the past years in the Swedish market. Analyzing the present situation tobe able to build a picture of future solutions that brands could use in trying to build trust. READ MORE