Essays about: "descriptive methodology"

Showing result 16 - 20 of 168 essays containing the words descriptive methodology.

  1. 16. Google Searches and Stock Volatility - Evidence from the Danish market

    University essay from Lunds universitet/Nationalekonomiska institutionen

    Author : Oliver Albin Wiegaard Nyström; [2021]
    Keywords : Stock volatility; Google SVI; Business and Economics;

    Abstract : In this thesis, we investigate the effect of online search activity approximated by Google searches on the volatility of the largest, most actively traded stocks listed on the Danish stock exchange. The interest in this relationship stems from an increasing number of retail investors entering the market in recent years. READ MORE

  2. 17. Social media reviews effect on consumers purchases intention & actual buying behavior in the beauty industry : -A cross-country comparison

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : yekbun Demirel; Piyumi Gangabada; [2021]
    Keywords : Social media reviews; purchase intention; actual buying behaviour; cross-country comparison;

    Abstract : Research Question: To what extent do social media reviews’ effect on the purchase   intention and actual buying behaviour of consumers differ in the beauty industry in a cross-country comparison?     Purpose:   The purpose of this study is to explore to what extent consumers in the beauty industry perceive the importance of social media reviews and if it has direct or indirect effect on either their purchase intentions or buying behaviors or if not on both. The aim is then to contribute to limited research available and to see if this connection differs with the country particularly between Sweden and Sri Lanka. READ MORE

  3. 18. The factors of green consumerism and skepticism towards green advertising : What is the relation between skepticism towards green advertisement and the factors of green consumerism amongst Generation Y in Europe?

    University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

    Author : Leila Govers; André Simons; [2021]
    Keywords : Green Consumerism; Advertising; Skepticism; European Generation Y;

    Abstract : Purpose – This study aims to test the relationship between skepticism towards green advertisement and environmental concern, attitudes toward green products, and green purchase behaviors amongst Generation Y in Europe.Design/methodology/approach – An online survey was spread amongst people of Generation Y (defined as being born between 1980-2000) who were born or are currently living in Europe. READ MORE

  4. 19. Discovering the Dark Side : A Multiple Case Study of IOMC Instability in Triadic Relationships

    University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO); Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO); Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

    Author : Adam Hargrave; Jan Peter van der Zwet; Iqra Ashfaq Mian; [2021]
    Keywords : Inter-Organisational Management Control; Instability; Inter-Organisational Relationships; Multiple Case Study; Triadic Relationships.;

    Abstract : Title: Discovering the Dark Side: A Multiple Case Study of IOMC Instability in Triadic Relationships Authors: Adam Hargrave, Iqra Ashfaq Mian, and Jan Peter van der Zwet Background: Within IORs, knowledge, activities, and resources are increasing shared amongst organisation members to obtain some sort of strategic advantage. Typically, forming a triadic relationship. READ MORE

  5. 20. Do They Practice What They Preach? : A quantitative study on how Generation Z’s purchase intention is affected by four CRM factors

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Emma Gerhardsson; Ida Bergh; Supakarn Thongpitaks; [2021]
    Keywords : Cause-Related Marketing; Generation Z; Communication; Purchase Intention; Cause Involvement; Message; Perceived Cause Fit; Donation Size;

    Abstract : Background: Cause-Related Marketing (CRM) is a popular marketing strategy where companies through this communication contribute to causes and engage their consumers by donating when they purchase a product and an amount of the revenue goes to charities. The concept has been divided into four different factors, being cause involvement, message, perceived cause fit and donation size. READ MORE