Essays about: "desire to buy"

Showing result 1 - 5 of 15 essays containing the words desire to buy.

1. 1. The ways the aesthetics of an e-commerce website influence a customer’s purchase decision

   University essay from Blekinge Tekniska Högskola/Institutionen för programvaruteknik

   Author : Sandra Jinnevall; Sandra Kullar; [2022]
   Keywords : Web aesthetics; Purchase decision; E-commerce;

   Abstract : More and more people choose to shop online in favor of physical stores. E-commerce websites are facing several challenges today including conversion rates and customers leaving the online shopping cart without making any purchases. READ MORE

3. 2. Can we play our way to a more circular fashion world? : A quantitative study about the impact of gamification on consumer attitudes and intentions to use C2C apps

   University essay from Umeå universitet/Företagsekonomi

   Author : Amanda Arnesson; Sofia Westman; [2022]
   Keywords : Sustainable fashion; C2C apps; Gamification; Sustainable consumption; Second hand;

   Abstract : As new styles rapidly replace the old and garments are discarded, fast fashion and clothing consumption contribute to a serious and negative environmental impact. Previous research and fast fashion’s negative sustainability consequences all imply that a change is required. READ MORE

4. 3. A Balanced Scorecard Approach for Measuring a R&D Organization - A case study in collaboration with the R&D intensive company Swegon

   University essay from Göteborgs universitet/Graduate School

   Author : Jonathan Berggren; Max Sundgren; [2020-07-22]
   Keywords : Balanced Scorecard; Measure R D; Obstacles in measuring R D; Performance Measurement; Key Performance Indicators; R D Performance;

   Abstract : In today’s rapidly and ever-changing competitive landscape, companies are racing to develop and commercialize innovative products and services. Successful organizations have realized that Research & Development (R&D) can be leveraged to achieve sustainable competitive advantage. READ MORE

5. 4. Browse Offline, Buy Online? : Exploring how showrooming is affected by customer experience in the clothing industry

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Julia Blomberg; Malin Christensson; John Synnes; [2020]
   Keywords : Showrooming; Customer Experience; In-store Experience; Decision Making;

   Abstract : Background: In the last 20 years, the retail industry has experienced a drastic transformation and the rise of e-commerce has resulted in a change in the retail business models. Thus, there has been a shift from the traditional single-channel format to a multi-channel format. READ MORE

6. 5. DO YOU REALLY NEED IT? A QUALITATIVE STUDY OF CONSPICUOUS CONSUMPTION IN RELATION TO SELF-IDENTITY

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Marco Bojic Olsson; [2020]
   Keywords : Conspicuous consumption; self-identity; consumption; social capital; materialism; Social Sciences;

   Abstract : Conspicuous consumption has been steadily growing and possess considerable functions in creating and expressing consumers’ self-identities. Conspicuous consumption is something that plays a large part in the consumers lives due not only the visible exchanges but also the symbolic value that it brings and creates a reciprocity between consumers self-identity and conspicuous consumption. READ MORE