Essays about: "destination marketing"

Showing result 1 - 5 of 103 essays containing the words destination marketing.

1. 1. If You Seek Sense of Place : Comparing How Local Narratives are Reflected in a Storytelling Strategy

   University essay from Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

   Author : Anne Marie Holst; [2023]
   Keywords : strategic storytelling; sense of place; New Zealand; regenerative tourism; Māori;

   Abstract : Strategic storytelling has become a popular instrument for destination marketing. Often, however, these stories neglect perspectives of the host community which is why recent academic literature demands for a more participatory and holistic approach that integrates and acknowledges the host community’s sense of place. READ MORE

3. 2. "Nobody survives alone here": Unravelling the role of a tourism network in sustainable destination development : A case study of Muonio, Finland

   University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Author : Annika Hallwass; [2023]
   Keywords : ;

   Abstract : As tourism continues to grow, the need for sustainable management and governance of tourism destinations becomes increasingly urgent. This arguably requires the participation, cooperation, and collaboration of a variety of destination stakeholders. READ MORE

4. 3. Destination Facelift: Unveiling the Dynamic Capabilities that Rejuvenate Madeira Island

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Ivelina Petkova; Sofia Rosin; [2023]
   Keywords : Destination Rejuvenation; Dynamic Capabilities; Destination Repositioning; Destination Diversification; Destination Marketing; Madeira Island; Business and Economics;

   Abstract : Title: Destination Facelift: Unveiling the Dynamic Capabilities that Rejuvenate Madeira Island Date of the seminar: 2nd of May 2023 Course: BUSN39: Degree Project in Global Marketing Authors: Ivelina Petkova & Sofia Rosin Supervisor: Magnus Nillson Keywords: Destination Rejuvenation, Dynamic Capabilities, Destination Repositioning, Destination Diversification, Destination Marketing, Madeira Island Research Purpose: The purpose of this research paper is to explore the dynamic capabilities that enable destination repositioning and diversification and investigate how they rejuvenate Madeira Island as a tourist destination. Theoretical perspective: Destination rejuvenation was originally presented as a stage in Butler's (1985) Tourism Area Life Cycle Model (TALC), however, it has become an independent focus area in research that concerns the repositioning and diversification of tourism destinations. READ MORE

5. 4. All that glitters is not green : A Field Study On Green Marketing Communication Of A Surf Destination Versus Green Practices On Site

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Tilde Eriksson; Ellen Thunberg; Isabell Johansson; [2023]
   Keywords : Green marketing; green sustainability; green consciousness; consumer experience; destination marketing; green destinations; surf destinations; destination branding;

   Abstract : The concern for environmental sustainability is constantly growing within tourist destinations. Environmental concern is leading to increased consumer awareness of green sustainable destinations. The growing interest in sustainability-based practices contributes to companies using green marketing communication to attract green conscious consumers. READ MORE

6. 5. Tourism Marketing Management and Competitiveness A Case Study in Öland & Gotland

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Sara Benmakhlouf; Rodrigo Fajardo; [2023]
   Keywords : Small island destinations; competitiveness; cultural tourism; relationship marketing; seasonality; market segmentation;

   Abstract : The drastic growth in the tourism industry is continuously raising questions for destinations regarding competitiveness in today's global market share. For small island destinations, destination management in the terms of marketing is a crucial factor that defines the competitiveness and success of smaller islands in order to remain competitive and economically benefit in the fast growing tourism industry. READ MORE