Essays about: "destination analysis"

Showing result 1 - 5 of 253 essays containing the words destination analysis.

1. 1. Creating the world's most sustainable and attractive travel destination. A content analysis of sustainable place brand identities in Southern Sweden

   University essay from Institutionen för tillämpad informationsteknologi

   Author : Douglas Berglund; Katherine Driscoll; [2023-11-22]
   Keywords : place brand identity; place branding; sustainability; content analysis;

   Abstract : This study examines how the place brand identities of seven Destination Management Organisations (DMOs) in southern Sweden guide their sustainable tourism communication. With the importance of sustainability becoming clear, interest in sustainable place branding is growing rapidly in scholarly and professional contexts. READ MORE

3. 2. Our Bula Spirit Awaits You! The Usage of Interlingual Compound Words Consisting of English and the Fijian Greeting Bula in Fijian Tourism Advertisement Online

   University essay from Göteborgs universitet/Institutionen för språk och litteraturer

   Author : Jonathan Ruus; [2023-03-17]
   Keywords : English; Fiji; Fiji-English; Global Englishes; Linguistics; Corpus Linguistics; Instagram; Tourism; Advertisement; Discourse Analysis;

   Abstract : This study investigates the Global English variety spoken in the South Pacific Island nation Fiji, often referred to as Fiji-English. Specifically, this paper examines how interlingual compound words consisting of the Fijian greeting bula + various English words are used in Fijian tourism advertisement on the social media platform Instagram. READ MORE

4. 3. Investigation of the impact of personal norms and environmental awareness to sustainable purchasing behaviour among tourists in Sweden : Quantitative Analysis

   University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

   Author : Kulsoom Adnan; [2023]
   Keywords : Personal norms; Purchasing behavior; Swedish tourists; Eco-friendly accommodation choices;

   Abstract : This study examines into how tourists in Sweden engage in sustainable tourism by analysing the impact of personal norms and environmental knowledge on their purchasing decisions, with an emphasis on eco-friendly options for accommodation. The goal of the study is to ascertain how much sustainable tourism practices are considered by visitors in Sweden when making vacation choices. READ MORE

5. 4. Environmental Leverage through Sport Event Portfolios : A Case Study of Östersund

   University essay from Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

   Author : Tami Lanzendorf; [2023]
   Keywords : sport events; sport tourism; sustainable destination development; event portfolio; environmental sustainability; event leverage;

   Abstract : This study analyzes how sport event portfolios can be used in a targeted manner to enable environmental event leverage and promote the sustainable development of a destination from an environmental perspective. For this purpose, semi-structured expert interviews as qualitative research methods were conducted to gain in-depth insights from different angles. READ MORE

6. 5. If You Seek Sense of Place : Comparing How Local Narratives are Reflected in a Storytelling Strategy

   University essay from Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

   Author : Anne Marie Holst; [2023]
   Keywords : strategic storytelling; sense of place; New Zealand; regenerative tourism; Māori;

   Abstract : Strategic storytelling has become a popular instrument for destination marketing. Often, however, these stories neglect perspectives of the host community which is why recent academic literature demands for a more participatory and holistic approach that integrates and acknowledges the host community’s sense of place. READ MORE