Essays about: "destination identity"

Showing result 1 - 5 of 44 essays containing the words destination identity.

  1. 1. Creating the world's most sustainable and attractive travel destination. A content analysis of sustainable place brand identities in Southern Sweden

    University essay from Institutionen för tillämpad informationsteknologi

    Author : Douglas Berglund; Katherine Driscoll; [2023-11-22]
    Keywords : place brand identity; place branding; sustainability; content analysis;

    Abstract : This study examines how the place brand identities of seven Destination Management Organisations (DMOs) in southern Sweden guide their sustainable tourism communication. With the importance of sustainability becoming clear, interest in sustainable place branding is growing rapidly in scholarly and professional contexts. READ MORE

  3. 2. Destination Facelift: Unveiling the Dynamic Capabilities that Rejuvenate Madeira Island

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Ivelina Petkova; Sofia Rosin; [2023]
    Keywords : Destination Rejuvenation; Dynamic Capabilities; Destination Repositioning; Destination Diversification; Destination Marketing; Madeira Island; Business and Economics;

    Abstract : Title: Destination Facelift: Unveiling the Dynamic Capabilities that Rejuvenate Madeira Island Date of the seminar: 2nd of May 2023 Course: BUSN39: Degree Project in Global Marketing Authors: Ivelina Petkova & Sofia Rosin Supervisor: Magnus Nillson Keywords: Destination Rejuvenation, Dynamic Capabilities, Destination Repositioning, Destination Diversification, Destination Marketing, Madeira Island Research Purpose: The purpose of this research paper is to explore the dynamic capabilities that enable destination repositioning and diversification and investigate how they rejuvenate Madeira Island as a tourist destination. Theoretical perspective: Destination rejuvenation was originally presented as a stage in Butler's (1985) Tourism Area Life Cycle Model (TALC), however, it has become an independent focus area in research that concerns the repositioning and diversification of tourism destinations. READ MORE

  4. 3. Tofta Gnisvärd naturstråk : landskapsanalys och gestaltningsförslag för utveckling av Tofta strand

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Jenny Hansen; Klara Kåks; [2022]
    Keywords : naturstråk; Gotland; Tofta strand; Gnisvärd; analys genom syntes; landskap som språk; ekologisk läskunnighet; integrerad landskapskaraktärsanalys ILKA;

    Abstract : Tofta strand mellan Tofta bad och Gnisvärds hamn är en av Gotlands mest välbesökta stränder. Landskapet har höga värden ur både ekologiska och sociala aspekter, då det på samma gång utgör en spektakulär naturmiljö med hög biologisk mångfald samtidigt som det är ett populärt område för turism och rekreation. READ MORE

  5. 4. Narratives of Identity : An Exploration of the Multi-Generational Sense of Belonging and Identity Construction of Migrants in the Novels Piccola Sicilia and Jaffa Road by Daniel Speck

    University essay from Malmö universitet/Institutionen för globala politiska studier (GPS)

    Author : Fenja Graff; [2022]
    Keywords : integration; narratives; Daniel Speck; acculturation; third space;

    Abstract : This thesis explores the identity construction of migrants in different generations andcircumstances as they are represented in the novels Piccola Sicilia and Jaffa Road by DanielSpeck through narratives. Through an ethnographic narrative analysis with a focus onstorytelling, macro, meso and micro-structures of identity formation are identified to gain insightsinto the identity construction in relation to familial history of three main characters. READ MORE

  6. 5. Destination identity and projected online image in rural Southern Africa : A case study of Nyanga, Zimbabwe

    University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

    Author : Shamiso Mahohoma; [2022]
    Keywords : Projected destination image; destination identity; destination image formation; rural destinations;

    Abstract : The value of tourism as a driver of economic and social development in Africa cannot be overstated. Tourism is regarded as a source of foreign currency, employment creation and more importantly, a means of achieving the sustainable development goals (SDGs). READ MORE