Essays about: "destination image"

Showing result 1 - 5 of 77 essays containing the words destination image.

  1. 1. Sharing Knowledge is Sharing Power : A case study on inter-organizational knowledge transfer within a destination

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Pahlow Mariele; Cajsa Svensson; [2023]
    Keywords : Knowledge management KM ; Inter-organizational knowledge transfer; Destination management organization DMO ; Small and medium-sized enterprises SME s ; Destination development; Tourism stakeholders; Sustainable competitive advantage; Kalmar;

    Abstract : The key to an organization's long-term success is a sustainable competitive advantage. In a global market characterized by fierce competition, organizations differentiate themselves no longer through their competitive position or technological or human resources but through knowledge. READ MORE

  2. 2. Are IKEA customers potential visitors of Sweden? : Case study of Belgian IKEA customers

    University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

    Author : Gemma Vangeel; [2022]
    Keywords : product-country image; tourism destination image; travel intention; DMO; Sweden; IKEA;

    Abstract : IKEA is a brand that is known around the world and because it features many markers in their products, operations, and marketing that showcase its country of origin, Sweden has gained worldwide recognition simultaneously. The tourism industry could benefit from this positive image that Sweden has gained through IKEA’s popularity, by marketing themselves among the brand’s consumers using that positive image. READ MORE

  3. 3. The perceived value of place brand ecosystems : An exploratory research on tourist preferences

    University essay from Luleå tekniska universitet/Industriell ekonomi

    Author : Martin Nordström; [2022]
    Keywords : Place branding; Place brand ecosystems; Tourist preferences; Tourist perceptions;

    Abstract : In the pursuit of attracting more tourists in a market where competition is growing on a global scale, place branding has become increasingly more common. An underexplored alternative within the place branding literature is place brand ecosystems, and how they can create value for both the place brand itself as well as the tourists that travel there. READ MORE

  4. 4. Destination identity and projected online image in rural Southern Africa : A case study of Nyanga, Zimbabwe

    University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

    Author : Shamiso Mahohoma; [2022]
    Keywords : Projected destination image; destination identity; destination image formation; rural destinations;

    Abstract : The value of tourism as a driver of economic and social development in Africa cannot be overstated. Tourism is regarded as a source of foreign currency, employment creation and more importantly, a means of achieving the sustainable development goals (SDGs). READ MORE

  5. 5. Decision-Making and Destination Selection Among Albanian Emigrants : Mixed-method research of undocumented Albanians - The case of the United Kingdom

    University essay from Malmö högskola/Institutionen för globala politiska studier (GPS); Malmö universitet/Malmö Institute for Studies of Migration, Diversity and Welfare (MIM)

    Author : Dorisa Muca; [2022]
    Keywords : undocumented Albanians; destination-selection; decision-making; United Kingdom; mixed methods;

    Abstract : In this study, Albanian migrants' choices to settle in the UK are addressed. The leading question is why they migrate from Albania and why they choose to enter the UK clandestinely instead of other European countries, where they can travel with a passport (do not need a Visa). READ MORE