Essays about: "destination image"
Showing result 11 - 15 of 81 essays containing the words destination image.
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11. Projected experiences of a Hallmark Sport Event on social media and its contributions to Destination Image : Case study of visitors’ projections on Instagram while attending Svenska Skidspelen 2022 in Falun, Sweden
University essay from Högskolan Dalarna/Institutionen för kultur och samhälleAbstract : Sport events are known to be strategically utilized to ‘sell’ the identity of its host destination. This since projections of and from the sport event can indirectly reflect elements symbolizing the destination, generating an image transfer process. READ MORE
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12. Cyprus: a divided country : How it is perceived/reasoned by Swedish tourists
University essay from Södertörns högskola/TurismvetenskapAbstract : Political instability and conflicts has had a huge impact on a country’s tourism development and can cause long-term effects on the tourism industry. Since the tourism industry contributes to a large part of the country's economy, after crisis management strategies are important to implement and tourism organizations' marketing of the destination. READ MORE
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13. The Pillars of Sustainable Cultural Tourism and Entrepreneurship : The case of Gotland as a Cultural Destination
University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknikAbstract : The Swedish Island of Gotland is well-known for being prosperous in cultural and natural values, as well as for its attractiveness as a touristic destination that draws local and international visitors to its myriad of cultural activities, offerings and establishments. For those reasons, Region Gotland has created comprehensive plans aimed at achieving goals related to exalting the image of the island as place for sustainable tourism and the promotion of culture. READ MORE
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14. Colonial Imagery and representation in tourism marketing of African destinations. : A case study of Kenya
University essay from Högskolan Dalarna/Institutionen för kultur och samhälleAbstract : This research study is based on the visual marketing of African destinations and the colonial influence in a post-colonial world. Recent tourism research tourism has examined post-colonial realities in developing countries addressing the experience of British post-colonialism, however, only a few of those studies have examined the cultural consequences of tourism marketing image influence on culture and national identity. READ MORE
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15. Impacts of a local community event on development of peripheral destination : Entrepreneurial perspective on Aldrei fór ég suður festival in Iceland
University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknikAbstract : Remote communities stay vulnerable in the face of major socioeconomic challenges. Tourism is often seen as a way to stimulate local economies and increase attractiveness of peripheral destinations, while events are considered to be one of the tools to promote tourism. READ MORE
