Essays about: "determinants influence the customers"

Showing result 1 - 5 of 11 essays containing the words determinants influence the customers.

1. 1. Exploring the determinants of purchasing behavior in the context of safety apparel : A study of safety marketing

   University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Author : Alexandre-Nikos Pociello i Palau; [2023]
   Keywords : Safety apparel; Personal Mobility Vehicles; urban mobility; micro-mobility; helmet; marketing; consumer buying behavior; Theory of Planned Behavior;

   Abstract : The rapid growth and development of cities have brought new mobility challenges, which the emergence of micro-mobility solutions, such as Personal Mobility Vehicles, has addressed. However, the increase in the use of these vehicles has also led to a rise in the number of accidents and injuries due to the inadequate use of protective equipment. READ MORE

3. 2. SELECTING A START-UP AS SAAS VENDOR : Understanding adoption of software-as-a-service delivered by a start-up

   University essay from Umeå universitet/Företagsekonomi

   Author : Hannes Fahlén; Albin Norberg; [2022]
   Keywords : SaaS; SaaS Adoption; Adoption; SaaS Vendor; Start-up; Determinants; SaaS Adoption Determinants;

   Abstract : Our society is increasingly entangled with, and reliant on software. Previously, software has mainly been operated on-premises, i.e., installed and ran on a physical computer, manually supported, and maintained by individuals at the location where the software is running. READ MORE

4. 3. Building customer loyalty in Swedish pharmacy retail

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Nikoleta Mircheva; Stefan Pelev; [2021]
   Keywords : customer loyalty; loyalty construction; manager view; employee view; customer view; pharmacy retail industry; pharmaceutical retailing.; Business and Economics;

   Abstract : Thesis purpose: The purpose of this research is to extend the concept of customer loyalty by applying it to a pharmacy retail setting using the perspective and understanding of both pharmacy professionals and consumers in order to comprehend which factors influence loyalty construction in this sector as opposed to in other retail industries. Theoretical perspective: This study focuses on surveying previous literature on building customer loyalty in a general retail setting to establish the most utilized factors and determinants. READ MORE

5. 4. To Chip or Not to Chip? Determinants of Human RFID Implant Adoption by Potential Consumers in Sweden & the Influence of the Widespread Adoption of RFID Implants on the Marketing Mix

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Natasha Boella; Daria Gîrju; Ieva Gurviciute; [2019]
   Keywords : Human RFID Implants; Microchip Implants; Marketing Mix; Technology Adoption; UTAUT 2; Business and Economics;

   Abstract : The aim of this study is twofold. Firstly, we explore the perceptions of young people in Sweden towards the adoption of human RFID implants. Secondly, the paper aims to understand how companies’ marketing activities would be influenced by the widespread adoption of this technology. READ MORE

6. 5. A study about purchase intentions for a green durable good

   University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Author : Johanna Persson; [2018]
   Keywords : Purchase intention; Green durable goods; Green production; Green consumption; Köpintention; Miljövänliga produkter med lång livslängd; Miljövänlig produktion; Miljövänlig konsumtion;

   Abstract : Background Due to increased environmental issues around the world, people are getting more and more aware of the effects of their consumption and their influence on the environment. Companies have therefore started to provide green products to the market to satisfy customer demand. READ MORE