Essays about: "difference between culture and culture tourism"
Found 2 essays containing the words difference between culture and culture tourism.
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1. Not only for professional utility? Leisure motivations in conference tourism
University essay from Umeå universitet/KulturgeografiAbstract : Conference tourism is a young and vibrant industry, which is growing and developing at a prompt rate (Rogers, 2013). The rapid growth of conference tourism and its importance (e.g. economic benefits for destinations) caused a significant academic interest in this topic in 1990's (Yoo & Weber, 2005). READ MORE
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2. Reaching the Japanese Tourist - A qualitative study investigating Australian Tourism Companies’ promotional efforts on the Japanese market
University essay from Sektionen för ekonomi och teknik (SET)Abstract : The purpose of this study is to investigate promotion within the tourism industry on the Gold Coast, Australia, focusing on tourism companies’ promotional efforts on the Japanese market. The aim is to answer the question ‘How can Australian tourism companies effectively promote themselves on the Japanese market?’ through five specific research objectives: (1) to get a better understanding of tourism- and attraction marketing, (2) to get familiar with the characteristics of the Japanese tourist and their travel patterns, (3) to investigate which factors in regards to culture, are influencing the tourism companies’ promotion in Japan, (4) to identify critical success factors for successful promotion of Australian tourism companies on the Japanese market, and (5) to identify similarities and differences between small and large companies when it comes to tourism promotion on the Japanese market. READ MORE
