Essays about: "differentiation strategy, IKEA"

Found 3 essays containing the words differentiation strategy, IKEA.

  1. 1. Understanding the Management Control System Used by Hybrid Companies : A Case Study of IKEA and MIO.

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Laury Chaussée; Marine Foray; [2018]
    Keywords : Hybrid companies; management control; Porter theory; pure strategy; tight control; furniture industry; IKEA; MIO;

    Abstract : Due to the globalization, companies have to review their strategy permanently. In the same way, they need to choose the right management control system which will be in line with their strategy. Recent research has been made and it was highlighted that new strategies have been created to face up to the globalization and stay competitive. READ MORE

  3. 2. A creation of competitive advantage by using differentiation of company´s strategy actions : The case study of IKEA Sweden with experiences on Chinese and French markets.

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Landry Capdevielle; Min Li; Paulina Nogal; [2007]
    Keywords : strategic differentiation; IKEA;

    Abstract : The thesis is an investigateion of Ikea´s strategies on differents markets. The reasearch shows how the company had to adjust to different markets and conditions, in order to achieve competitive advantage. .. READ MORE

  4. 3. Cost Leadership and Differentiation-: An investigation of the fundamental trade-off between Porter’s cost leadership and differentiation strategies

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Martina Minarik; [2007]
    Keywords : generic strategies; cost leadership; differentiation; Porter 1980 ; trade-off;

    Abstract : This thesis examines the fundamental trade-off between low cost and differentiation strategy at a business strategy level. In 1980 Porter introduced a model of generic strategies that has influenced much of the current thinking in strategy formulation. READ MORE