Essays about: "differentiation strategy in the supermarket"

Found 1 essay containing the words differentiation strategy in the supermarket.

  1. 1. Differentiation through Aesthetics in Supermarkets

    University essay from Företagsekonomi

    Author : Meng Dou; Esra Ekiz; [2011]
    Keywords : Aesthetics; Service Marketing; Art; Fashion; Supermarkets;

    Abstract : Background:This thesis strives to analyze aesthetic services used in supermarkets. Supermarkets facefierce competition and varied marketing dilemmas such as traditional marketing versusservice marketing. READ MORE