Essays about: "diffusion brand"

Showing result 1 - 5 of 13 essays containing the words diffusion brand.

  1. 1. Exploring AI Adoption in Entrepreneurial Content Marketing Strategies of European Companies

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Johan Valeur; Mantas Liekis; [2023]
    Keywords : Entrepreneurial marketing; Artificial intelligence; Marketing; Technology adoption; Machine learning; Customer journey; AI tools.; Business and Economics;

    Abstract : Artificial intelligence has recently gained enormous attention due to its potential to revolutionize many industries. One of these areas of interest where AI may have the potential to have a significant impact is content marketing. READ MORE

  3. 2. Exploring brand identity practice in video game start-ups : Industrial Marketing

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Andreas Harding; [2019]
    Keywords : Brand Identity; Corporate brand; Corporate identity; Corporate brand identity; Company brand; Start-ups; Strategic brand management.;

    Abstract : The video game industry is a rapidly growing industry due to technology advancements andhas made video games to a mass phenomenon. The diffusion of today’s technologies has created and expanded the video game market, both demographical and geographical, which has attracted more customers and increased the intensity of the competition. READ MORE

  4. 3. Platform Thinking: Considerations for establishing third-party developer-centric ecosystems

    University essay from Lunds universitet/Institutionen för informatik

    Author : Sylvia Karanja; Björn Arvesen; [2018]
    Keywords : platform business models; boundary resources; third-party developers; platform governance; developer marketing; external innovators; lean communication; complementors; integrators; organizational identity; Social Sciences;

    Abstract : There has been a dramatic growth in organizations aiming to leverage the power of platform business models and capture the vast amounts of value stemming from external innovation. Thus, actors are required to open up their innovation processes to third-party developers, and make sure these external resources are incentivized to both enter and remain in the ecosystem. READ MORE

  5. 4. Faster faster, cheaper cheaper : A study about how fast fashion brands have affected luxury brands

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Philip Lundén; [2017]
    Keywords : fast fashion; luxury fashion; strategy; fashion; e-commerce; consumption; and consumer behavior;

    Abstract : Today it seems like fast fashion brands are affecting luxury brands. Have the fast fashion brands been ignored too long and have luxury brands failed at protecting their brand values?  Luxury fashion brands make collaborations with fast fashion designers, something that would have been unthinkable a long time ago. READ MORE

  6. 5. How does marketing become viral? : An investigation of the dynamics in digital campaigns

    University essay from Umeå universitet/Institutionen för informatik

    Author : Karel Sisovsky; [2015]
    Keywords : viral marketing; viral advertising; viral process; viral framework; social media; e-WOM; digital channels; digital campaign;

    Abstract : Viral advertising might be described as a communication in a short period of time related to product or brand, which is spread by consumers. Simultaneously it is becoming an increasingly discussed phenomenon in marketing field, since traditional tools for reaching customers are less efficient. READ MORE