Essays about: "diffusion of innnovation"

Found 1 essay containing the words diffusion of innnovation.

  1. 1. The Product Development and Adoption Process of Tech Startups

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Denise Sandquist; Emil Lundberg; [2018]
    Keywords : technology tech startup; edtech; sportstech; product development; diffusion of innnovation;

    Abstract : Tech startups that launch new products in new markets commonly operate in conditions of high uncertainty and a majority of these fail in an early stage. To survive and succeed, the way product development is conformed and executed plays a large role. READ MORE