Essays about: "diffusion of innovations"

Showing result 11 - 15 of 142 essays containing the words diffusion of innovations.

  1. 11. The consumer attitude towards AI in marketing : An experimental study of consumers attitudes and purchase intention

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Frida Eickhoff; Leonid Zhevak; [2023]
    Keywords : AI in marketing; diffusion of Innovation theory; consumer attitudes; Theory of planned behaviour; purchase intention; email marketing;

    Abstract : The use of AI has developed during the recent decades, and the application of it within different markets is continually growing. The application of it within marketing comes with different benefits that allow businesses to engage with the consumer and build a stronger relationship. READ MORE

  3. 12. National Ambitions and International Reality : Swedish armed forces financial and organizational conditions and responses to the diffusion of military innovation 2014-2022

    University essay from Försvarshögskolan

    Author : Kristian Reimers; [2023]
    Keywords : swedish armed forces; major military innovation; adoption capacity theory; diffusion; military technology; organizational capital; financial capital; financial intensity; stealth aircraft;

    Abstract : In this thesis an analysis of the impact major military innovations (MMI), their introduction and diffusion has had on Sweden in light of the recent moves to join NATO. Stealth aircraft has been studied in particular as an example of a MMI that has diffused in Sweden’s neighboring area and whether and how it has impacted Sweden’s foreign policy alignment. READ MORE

  4. 13. Innovation in Industrial Building Sustainability : Exploring timber frames as a viable alternative to steel frames in industrial buildings A case study of Sweco AB

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Kiavosh Saidi Mosanen; Ibrahim Mohamed Fathi Taha; [2023]
    Keywords : Sustainability; Industrial buildings; Construction; Material selection; Timer; Steel; Innovation; Sustainability; Hållbarhet; Industribyggnader; Konstruktion; Materialval; Timer; Stål; Innovation; Hållbarhet;

    Abstract : Lund University (2020) describes that the material chosen for the construction of constructions significantly affects the environment. Due to the impact of the choice of construction materials on the environment, we have carried out an in-depth study where we examine the complex decision-making process when choosing frame materials concerning both external and internal factors where external influences become regulatory requirements related to global sustainability goals with the aim that the industrial construction industry can find sustainable solutions such as hybrid solutions in the choice of frame materials, while internal factors involve financial considerations linked to the protection of materials against environmental conditions and challenges that industrial buildings can face. READ MORE

  5. 14. Technological Innovation System of hydroponics technology in Halland : A case study on functional weaknesses

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Binil Shah Usman Thorath; Josephine Palma Porto; [2023]
    Keywords : Technological Innovation Systems TIS ; TIS Framework; Functions of TIS; Hydroponics technology; Halland Region of Sweden;

    Abstract : Problem Discussion: The world population is increasing at a rate that the current food production capacity would not be able to sustain. In Sweden, only a small portion of the land area is used for cultivation and there is a high percentage of imports of food. READ MORE

  6. 15. APPLYING DISTRIBUTION LEDGER TECHNOLOGY TO MICROGRIDS - A STEP TOWARD THE RENEWABLE ENERGY TRANSITION

    University essay from Göteborgs universitet/Graduate School

    Author : Mirko Bonomi; [2022-08-02]
    Keywords : Blockchain; Diffusion of Innovations; Distributed energy resources; Distributed ledger technology; Microgrid; Peer-to-peer energy exchange;

    Abstract : This work focuses on applying distributed ledger technology (DLT) to microgrids and their diffusion in society. The thesis’ purpose is twofold: first, trying to identify the reasons for the slow adoption of microgrid, and second, how DLT can facilitate their adoption. READ MORE