Essays about: "diffusion strategy"

Showing result 1 - 5 of 73 essays containing the words diffusion strategy.

  1. 1. Diffusion of digital asset management systems in the Norwegian food and grocery market. A single case study of MyBrand Media

    University essay from Göteborgs universitet/Graduate School

    Author : Maral Javadzadeh Tabatabaee; [2023-07-19]
    Keywords : Digital asset management; diffusion of innovation; technology acceptance model; the Norwegian food and grocery market; value; value proposition; perceived value;

    Abstract : Digital asset management systems as a solution for managing digital content has been gaining attention over the last years and more IT providers are offering digital asset management systems to organizations. However, the decision to adopt this solution in a client-organization is influenced by many factors, making it a challenging and time taking process. READ MORE

  3. 2. Digital innovation in Swedish audit firms

    University essay from Göteborgs universitet/Graduate School

    Author : Gloria Mugisha; [2023-07-04]
    Keywords : Audit; digitalization; cloud-based services; automation; data analysis;

    Abstract : Digital innovation has always been at the heart of technological progress and more than ever, it has become an essential business strategy. This technological progress is making companies change their internal processes and rethink their businesses. This is the case for audit firms that have to deal with innovation. READ MORE

  4. 3. The use and potential of Quality of Life as a Concept Innovation for municipal Sustainable Development Strategies : The case of Helsingborg municipality in Sweden

    University essay from Malmö universitet/Institutionen för Urbana Studier (US)

    Author : Anna Maria Bracio; Asma Mansour; [2023]
    Keywords : Diffusion of Innovation Theory; public sector innovation; concept innovation; sustainable development; Sweden; Quality of Life; citizen participation;

    Abstract : Our world today is facing unprecedented challenges in relation to creating a sustainable way of life. Urban areas have a significant potential to positively contribute to addressing these pressing challenges in sustainable development. The public sector plays a central role in ensuring a sustainable development of its municipality. READ MORE

  5. 4. Investigating the Adoption of Blockchain Technology for Cross-Border Payments in the Swedish Financial Industry : A Diffusion Theory Approach through Expert Interviews

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Dion Ijeh; Indah Puji Rahayu; [2023]
    Keywords : Cross border payment transactions; international payments; blockchain technology; blockchain; smart contract; DLT; cryptocurrency; diffusion of innovation theory; thematic analysis; blockchain adoption; financial industry; Qualitative Research; DOI;

    Abstract : The adoption of blockchain technology for cross-border payments is not an easy task.However this qualitative study further investigates the connotations associated with adoptionof blockchain in cross-border financial transactions within Swedish financial institutions suchas banks, fintech, and credit management service companies. READ MORE

  6. 5. DIGITAL INNOVATION MAZE : A Case Study of a X-Reality Innovation Diffusion

    University essay from Umeå universitet/Institutionen för informatik

    Author : Hannes Sjöström; Pavithra Sivakumar; [2023]
    Keywords : Digital Innovation; Diffusion; Layered Modular Architecture; Technological Embedding; Service-Dominant Logic;

    Abstract : Digital innovation (DI) has enabled businesses to enhance their existing market offerings by integrating digital features. Despite advanced technologies, substantial marketing efforts, and global recognition, businesses can still struggle to convince customers to adopt their digital market offering. READ MORE