Essays about: "digital content creation"

Showing result 1 - 5 of 66 essays containing the words digital content creation.

1. 1. Unlocking Poliphilo’s Dream: Towards a digital scholarly edition of the Hypnerotomachia Poliphili

   University essay from Linnéuniversitetet/Institutionen för kulturvetenskaper (KV)

   Author : Efthymia Priki; [2024]
   Keywords : Hypnerotomachia Poliphili; digital scholarly edition; early modern books; reception studies;

   Abstract : Hypnerotomachia Poliphili is a fifteenth-century illustrated incunabulum first published in 1499 by Aldo Manuzio in Venice. It delivers the story of two lovers separated by death but united in a dream; in fact, the entire book is a complex, multi-layered dream narrative which gradually unfolds through the interaction between text and image, inviting readers to engage with its rich content in a playful manner. READ MORE

3. 2. Encouraging Reading on Social Media. Exploring Finnish Bookstagram Community

   University essay from Institutionen för tillämpad informationsteknologi

   Author : Susanna Kokko; [2023-11-21]
   Keywords : social media; Bookstagram; reading; literacy; reading promotion;

   Abstract : In the contemporary digital age, where text-based communication is increasingly significant, literacy skills play a crucial role in effective social participation. However, despite the importance of literacy, a considerable number of people are still illiterate. READ MORE

4. 3. The Popular Phenomenon of YouTube Reaction Videos: A Case Study on ‘REACT’

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Carolina Carrêlo; [2023]
   Keywords : YouTube; Reaction Video; Uses and Gratifications Theory; Voyeurism; Mediated Voyeurism;

   Abstract : A growing percentage of this content consists of reaction videos, a new type of user- generated content that has been on the rise within this social media platform, in which individuals record themselves reacting to any sort of content. This paper aims to explore the dynamics involved in this type of content, not only from the perspective of the creator but also from the angle of the viewer, to try and understand what leads to the popularity of these videos. READ MORE

5. 4. Can Generative AI Replace Human Communication Professionals? A qualitative study comparing social media content generated by Artificial Intelligence and humans

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Deline Fredriksson; Matilda Eriksson; [2023]
   Keywords : Generative AI; AI visualisation tools; Artificial Intelligence; ChatGPT; DALL·E; Social Media; Content Creation; Digital Marketing; AI-generated content; Social Sciences;

   Abstract : Generative AI is a novel phenomenon, now within the hands of the public. The utilisation of AI has already started replacing human employees in many industries and previous research shows that generative AI have great abilities in creative and communicative contexts. READ MORE

6. 5. Digital Dimension of Luxury Automotive Brands: A multiple case study investigating hedonic value creation online

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Sara Horvath; Betty Sandberg; [2023]
   Keywords : Luxury Brands; Automotive Industry; Value Creation; Hedonic Value; Customer Experience; Digital Touchpoints; Customer Journey;

   Abstract : In recent years, there has been a notable shift in the conventional strategies employed by luxury automotive brands towards a more digitalized customer journey. This shift reflects the changing landscape of consumer behavior and the growing influence of technology in shaping customer experiences. READ MORE