Essays about: "digital marketing campaigns"
Showing result 1 - 5 of 26 essays containing the words digital marketing campaigns.
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1. Navigating the Evolving World of Fashion In-Game Advertising
University essay from Uppsala universitet/Medier och kommunikationAbstract : Abstract This study addresses gaming as an interactive digital advertising tool, aiming to explore its effectiveness in digital marketing overall and to examine its impact on digital marketing for the fashion industry in particular. Purpose The purpose of this paper is to present an analytical framework for explaining the appeal of games for fashion brand advertising. READ MORE
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2. Perceptions and Challenges of Online marketing Professionals : Online marketing Professionals’ Perceptions of Challenges in the online campaign optimization process. A Qualitative Study
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Online marketing professionals' perceptions about the challenges have got huge importance on marketing campaigns and conversion rates. Online marketing professionals' effective digital marketing strategies are crucial for businesses and clients to grow. READ MORE
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3. Evaluating Marketing Initiatives using Explainable Machine Learning : An Alternative to Attribution Models
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : Since its inception, Marketing has always needed more clearly defined incrementality, i.e., a measurement of advertisement effectiveness. Nowadays, Marketing is an evergrowing business; within it, Digital Marketing is taking the spotlight. READ MORE
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4. Role of Social Media Presence for Thriving in and Improvement of Brand Awareness in the Fashion Industry of Sweden
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleAbstract : Purpose: The purpose of this study was to examine the role of social media presence in thriving in and increasing brand awareness in the fashion retail industry of Sweden. The study investigates how social media usage affects brand awareness in the fashion industry of Sweden. READ MORE
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5. Evaluating Brand Perception Regarding Sustainability through Digital Marketing
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : This study evaluates the effect of sustainable business practices on brand perception. Digital marketing is a vital tool for any business, and sustainability is a significant element in brand management and marketing. READ MORE