Essays about: "digital marketing"

Showing result 1 - 5 of 286 essays containing the words digital marketing.

  1. 1. Making sustainability a part of the event - A study on how sustainable marketing communication is applied in the event industry

    University essay from Göteborgs universitet/Graduate School

    Author : Emma Jansson; Udani Pettersson; [2020-07-02]
    Keywords : Sustainable Marketing Communication; Consumer Engagement; Event; Digital Media Channels;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  2. 2. Implementation and Exploitation of Data and Data Driven Decisions in B2B sales and marketing - A Case Study

    University essay from Göteborgs universitet/Graduate School

    Author : Ella Almius Cederstav; Elin Elmeljung; [2020-06-23]
    Keywords : Big data; Data driven; Data Analytics; Digital transformation; Change management;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  3. 3. Follow, Like and Share the Leader: Examining SMI Marketing through the Lense of Personality Cults

    University essay from Göteborgs universitet/Graduate School

    Author : Liam Silva Vail; [2020-06-23]
    Keywords : Social Media Influencer; Cult of Personality; SMI marketing; Digital Cults of Personality;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  4. 4. Virtual Avatars, Virtual Influencers & Authenticity

    University essay from Göteborgs universitet/Graduate School

    Author : Victor Andersson; Tim Sobek; [2020-06-23]
    Keywords : Virtual avatars; Virtual Influencers; Authenticity; Digital Marketing; Influencer Marketing; Social Media Marketing;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  5. 5. CSR is more than PR - Consumer perception of digital sustainability communication from fast fashion brands

    University essay from Göteborgs universitet/Graduate School

    Author : Julia Hafström; Antonella Shahin; [2020-06-23]
    Keywords : Corporate social responsibility; brand credibility; digital communication; sustainability; fast fashion brands;

    Abstract : MSc in Marketing and Consumption.... READ MORE