Essays about: "digital marketing"

Showing result 1 - 5 of 209 essays containing the words digital marketing.

  1. 1. Comparing digital marketing platforms : Helping companies decide between going with an enterprise marketing software or settling with a minor one

    University essay from Högskolan i Jönköping/JTH, Datateknik och informatik

    Author : Willy Larsson; [2019]
    Keywords : Digital marketing software; integration; enterprise; Salesforce Marketing Cloud; Klaviyo;

    Abstract : The desire for digital marketing has rapidly grown. The consequence of this has been an increased supply of digital marketing software providing the desired tools. This leads to a need for different types of software, where both enterprise platforms and minor one’s have risen. READ MORE

  2. 2. A global brand imagery context on consumers’ willingness to purchase and pay price premium: the EuroAsia telecommunication sector

    University essay from Göteborgs universitet/Graduate School

    Author : Adam Oskarsson; Andreas Rosander; Pattapong Wirungruangkul; [2018-07-03]
    Keywords : Price premium; Purchase intention; Brand imageries; Brand equity; Telecommunication; Smartphones;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  3. 3. Digital Distance A qualitative study examining the impact on social media consumption and consequences for marketing

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Anna Kähler; Nina Magnusson; [2018-06-28]
    Keywords : ;

    Abstract : .... READ MORE

  4. 4. WATCH OUT FOR GENERATION Z! – A Qualitative Research About Generational Differences and Similarities Towards Influence Marketing within Lifestyle Brands

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Julia Alqvist; Erika Klaus; [2018]
    Keywords : Influence Marketing; Influencers; Generation Y; Generation Z; Millennials; Digital Natives; Social Media; Trends; Lifestyle; Identity Creation and Image Creation.; Business and Economics;

    Abstract : The purpose of this research is to investigate Generation Y and Generation Z and their relation and approach to influence marketing and what challenges these generations’ preferences and behaviors could generate for managers within lifestyle brands. The research question this study is aiming to analyze is: What role do generational differences play in influence marketing and what are the potential managerial challenges for lifestyle brands? To conduct the purpose of this research, a qualitative method has been implemented. READ MORE

  5. 5. Analyzing the usage of digital marketing and relationship marketing within Swedish SME’sin the B2B sector : Examining what is most effective

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Amanda Pettersson; Josefin Andersson; [2018]
    Keywords : Digital Marketing; Relationship Marketing; Social Media; Small and medium-sized businesses; B2B; effectiveness; marketing.;

    Abstract : Many small/medium-sized businesses to business companies today struggle withdeciding what marketing strategy to adopt since they do not have the same resources aslarger companies have. Large businesses have certain inherent advantages over smallercompanies. READ MORE