Essays about: "digital marketing"

Showing result 1 - 5 of 224 essays containing the words digital marketing.

  1. 1. Creating time, over time - A study of marketing, artificial intelligence, efficiency and value creation

    University essay from Göteborgs universitet/Graduate School

    Author : Hanna Källström; [2019-07-03]
    Keywords : Marketing procurement; discourse theory; value creation theory; artificial intelligence; branding;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  2. 2. A case study of the Dubai e-commerce market - how cultural impacts within business contexts, and marketing activities should be considered when Swedish businesses seek to enter

    University essay from Göteborgs universitet/Graduate School

    Author : Rebecca Hering; Sarah Abaid; [2019-07-03]
    Keywords : Entering foreign markets; E-commerce; Cultural impact in international business contexts; Marketing activities;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  3. 3. Implementing and diffusing innovation at a Swedish construction company : The case of implementing the digital delivery container

    University essay from Uppsala universitet/Industriell teknik; Uppsala universitet/Industriell teknik

    Author : Thrudur Starradottir; Tom Wullimann; [2019]
    Keywords : implementation; diffusion; innovation; construction industry; project-based organization; decentralized organization;

    Abstract : The construction industry is often perceived as conservative and slow to innovate. Previous studies have explanations for why this is the case and attempt to look further into why implementing and diffusing innovation in the construction industry is different, and somewhat more challenging than in other industries. READ MORE

  4. 4. Examines the benefits of social media marketing in contrast to traditional advertising

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Joel Källbäck; [2019]
    Keywords : Traditional advertising; Social media marketing; Brand awareness; Marketing;

    Abstract : In the recent year’s internet have grown rapidly, and the digital world have grown along with it. This have led to new marketing methods such as social media marketing has developed which have shown to be good tool for building relationship with consumers and increase brand awareness. READ MORE

  5. 5. Mukbang Influencers: Online eating becomes a new marketing strategy : A case study of small sized firms in China’s food industry

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Greta Babenskaite; Mengyu Yang; [2019]
    Keywords : Web 3.0; Influencer marketing; Digital marketing; Mukbang; Parasocial relationship; Influencer endorsement; Online eating;

    Abstract : Mukbang is a Korean word for ‘eating livestream’. As an emerging sub-genre of internet influencers, Mukbang influencers has become the marketing tool for some firms recently. In this paper, we will conduct a case study of small sized e-commerce firms in China’s food industry. READ MORE