Essays about: "digital marknadsföring"

Showing result 1 - 5 of 223 essays containing the words digital marknadsföring.

  1. 1. Investigating Marketing Effects of Ancient Storytelling Techniques: Could Ancient Storytelling Techniques in Marketing Communications Be the Holy Grail of Marketing Needed in These Times of Failure?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : John Örman; Arvid Özcan-Arvidsson; [2023]
    Keywords : Marketing Communications; Psychology in Marketing; Storytelling in Marketing; Building a StoryBrand; Donald Miller;

    Abstract : The landscape of marketing is growing in competitiveness (Digital ad spend worldwide 2026. 2022), and marketers are consequently compelled to explore new ways to stand out and make their voices heard. READ MORE

  3. 2. Adoption of the Digital Product Passport : A qualitative study within SMEs in the Swedish furniture sector

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Kalle Gunnarsson; Niels Mignot; [2023]
    Keywords : Digital Product Passport; DPP; Traceability; Furniture Industry; Sustainability; Blockchain Technology; Digitalt Produktpass; DPP; Spårbarhet; Möbelindustrin; Hållbarhet; Blockkedjeteknik;

    Abstract : In the last decade, the European Union has looked to become more sustainable toreach the global environmental goals. With The European Green deal, a transition towards a circular economy has been set in place. READ MORE

  4. 3. Orchestrating the service encounter in a digital era: How the presence of a greeting online service agent affects customers' experience of visiting a home electronics e-store

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Oskar Eskilsson; Elizabeth Lopez Alushkina; [2023]
    Keywords : Service encounter; Social presence; Mere presence; E-commerce;

    Abstract : The service encounter is to an increasing extent being transported to an online context. Companies are more and more often trying to create an initial point of contact when a customer enters a website. READ MORE

  5. 4. Nordic Banks’ Internationalization Process and Their Effectiveness in the Digital World

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Alexis Baray; Jacob Levander; Caroline Westerberg; [2023]
    Keywords : Internationalization; Banks; Entry modes; Digitalization; Effectiveness; Fintech; Assessment;

    Abstract : In the last couple of decades internationalization of firms has increased all over the world, and banks are not an exception. Different factors are impacting the decision of entering a new market and digitalization is certainly one of the main factors contributing to the internationalization process. READ MORE

  6. 5. The Rise of Digital Nomads

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Nora Broman; Ellen Iljans; [2023]
    Keywords : Digital nomads; Remote work; Trust in remote work; Leading digital nomads; Management controls in remote work;

    Abstract : This thesis aims to explore the risk, opportunities and methods that managers identify as critical when considering managing digital nomads in corporate structures. In order to present an understanding of the role trust plays in a remote work structure. READ MORE