Essays about: "digital media campaign"

Showing result 1 - 5 of 33 essays containing the words digital media campaign.

1. 1. From Coffee Breaks to Communication Breakthroughs : A Quantitative Study of a Fika Campaign: Shaping Strategic Communication in the Digital Age

   University essay from

   Author : Annie Elwin Segolsson; [2023]
   Keywords : Strategic communication; technology use; campaign effectiveness; demographic factors; Strategisk kommunikation; teknikanvändning; kampanj effektivitet; demografiska faktorer;

   Abstract : This research paper investigates the effectiveness of a campaign conducted by me and SJ to recruit new members on board trains, focusing on the interplay between strategic communication, demographic factors and technology use. With the increasing majority of online platforms and the pervasiveness of smartphones, the study recognizes the significance of mobile media and technologies like QR codes in shaping everyday experiences. READ MORE

3. 2. Unveiling Athlete Sponsorship: A Multi-method Qualitative Study of the Evolving Roles of Athletes in the Digital Era Sponsorship Agreements

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Andrea Birgersson; Helena Rapaport; [2023]
   Keywords : Sports marketing; Sponsorship; Athletes; Social media marketing; Empirical Typology;

   Abstract : The sports industry has undergone a profound transformation due to digitalization. Within this shifting landscape, one key aspect of sports marketing that has experienced significant changes is sponsorship. READ MORE

4. 3. To What Extent did Social Media and Communication Strategies Help Victims of Domestic Violence During the COVID-19 Lockdown in Thailand? : A Case Study of the "Stop Violence Against Women Campaign"

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Felicia Andersson; [2023]
   Keywords : ;

   Abstract : In the midst of the formidable challenges imposed by the COVID-19 lockdown, the "Stop Violence Against Women" campaign emerged as a resilient and proactive response, harnessing the influential capabilities of social media and strategic communication to combat the pervasive issue of gender-based violence in Thailand. This comprehensive study, deeply rooted in the realms of public sphere theory, development theory, and digital activism, explores the multifaceted dimensions of the campaign's profound impact. READ MORE

5. 4. Evaluating Brand Perception Regarding Sustainability through Digital Marketing

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Amber Javed; [2022]
   Keywords : digital marketing; social media; sustainability; climate change; online media; marketing campaign; fashion brands; brand management; consumer behaviour; brand loyalty; brand image; carbon footprints;

   Abstract : This study evaluates the effect of sustainable business practices on brand perception. Digital marketing is a vital tool for any business, and sustainability is a significant element in brand management and marketing. READ MORE

6. 5. Illustrative Mapping of Migration Campaigns in the Southern European Region during the COVID-19 Pandemic : A comparative approach

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Manuele Micheloni; [2022]
   Keywords : Digital Migration; Migration; Southern Europe; Data Visualization; Digital Campaign; COVID 19; Policy Development; Public Fundings; Migration Narratives; Digital Migration; Migration; Södra Europa; Datavisualisering; Digitalkampanj; COVID 19; Policyutveckling; Offentlig Finansiering; Migrationsnarrativ;

   Abstract : Within the contemporary migration field, from a theoretic point of view, the communication aspect of it has been identified as an emerging priority, as its impact can affect both the public opinion and policymaking itself. In order to identify trends portraying migration narratives, as ways of representing the migration phenomena in a set historiographical context, a dataset comprehending migration-related campaigns has been developed during the timeframe 2009 - 2018. READ MORE