Essays about: "digital media"

Showing result 1 - 5 of 799 essays containing the words digital media.

  1. 1. Keeping Up With The Heritage : An exploration of consumers emotional connections to heritage luxury fashion brands on Instagram

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Nathana Kauffmann; Fiona Byrne; Edith Andersson; [2022]
    Keywords : Brand Love; Brand Heritage; Luxury Fashion; Emerging Consumers; Visual Methods;

    Abstract : Purpose The aim of this master’s thesis is to gain in-depth insight into the emotional connections of consumers to the brand heritage of luxury fashion brands. Another aim of the paper is to investigate how brand love is enriched by the communication of brand heritage dimensions on Instagram. READ MORE

  2. 2. Luxury Fashion Brands are Racing to Become Pioneers in The Use of Influencer Marketing: An Exploratory Study on How This Can Be Achieved and The Impacts on Brand Perceptions

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Mariam Elsayed; [2022]
    Keywords : Influencer Marketing; Luxury Fashion; Luxury Value; Brand Identity; Brand Image;

    Abstract : As the digital evolution continues to take on the world industry by industry, luxury fashion brands are left with no choice but to adapt to the new means of media consumption. Numerous luxury fashion brands are implementing influencer marketing strategies to communicate their brand's message in novel ways. READ MORE

  3. 3. Understanding the value of omnichannel practices in retailing : A business model multi-case exploration

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Katarina Knobel; [2022]
    Keywords : omnichannel; business model themes; value creation; channels; retail; efficiency; novelty; lock-in; complementarities;

    Abstract : In step with the development of digitalization, information technology has created an opportunity for retail organizations to offer new transaction mechanisms to their customers that can be used to their advantage and benefit value creation. Hence, many retail organizations today work to differentiate themselves by establishing omnichannel practices in which the company’s digital and physical channels are integrated to create a seamless and convenient customer experience. READ MORE

  4. 4. Closer Connection for Perfection

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Robin Naderi; Nicholas Sjögren; [2022]
    Keywords : Influencer Marketing; Management of Influencer Marketing; Micro-Influencer; Nano-influencer; Value Creation;

    Abstract : As influencer marketing has become a widely used marketing strategy for companies to reach new and existing audiences, marketing professionals need to better understand how to manage influencer marketing based on strategic factors to create value. One strategic factor and potential source of value is the relationship between influencers and their audiences. READ MORE

  5. 5. Traditional media companies in the 21st century : Leveraging opportunities and challenges of digital social platforms

    University essay from Umeå universitet/Institutionen för informatik

    Author : Alexandra Gripenhoftner From; Amy Sundström; [2022]
    Keywords : social media; traditional media companies; digital social platforms; media convergence; digitalization;

    Abstract : Social media has become a natural part of modern society and consumers expect to be able to tailor their online experience, their interaction with other consumers and their media intake. With the rise of digital social platforms, traditional media companies are facing a new media landscape in which they can no longer maintain traditional distribution methods but instead must rely on external actors. READ MORE