Essays about: "digital media"

Showing result 1 - 5 of 846 essays containing the words digital media.

  1. 1. Intergenerational differences in the digital age : A quantitative assessment of internet use and online media consumption across five generations in Sweden

    University essay from Uppsala universitet/Statsvetenskapliga institutionen

    Author : Isak Flink; [2023]
    Keywords : generations; social media; online media; political information;

    Abstract : This study highlights the importance of considering generational factors in the pursuit of understanding online media consumption. This thesis argues that previous explanations of why people may or may not consume news and political information are insufficient on their own. READ MORE

  3. 2. The Political Game On Social Media : A quantitative study of to what extent Swedish first-time voters were influenced by political videos on "TikTok"

    University essay from Linnéuniversitetet/Institutionen för statsvetenskap (ST)

    Author : Bethina Dallmann; [2023]
    Keywords : political science; social media; Tiktok; political behavior; first-time voters; Swedish election 2022; political psychology; the funnel of causality; priming; statsvetenskap; sociala medier; tiktok; politiskt beteende; förstagångsväljare; svenska valet 2022; politisk psykologi; orsakstratten; priming;

    Abstract : This research explores if Sweden, a country with high trust in the political system could be challenged by social media. The study focuses on one spectrum of social media, TikTok, that exploded during the covid-19 pandemic and is proof of how fast social media develops and reaches out to human beings. READ MORE

  4. 3. The Marketing of Plant-Based Protein - The Beyond Meat Case: Making food alternatives appealing to multiple groups of consumers

    University essay from Göteborgs universitet/Graduate School

    Author : Avraam Esras; Johnny Tran; [2022-12-14]
    Keywords : Plant-based proteins; animal-based protein; marketing devices; store; retail; McDonald; packaging; social media; digital media; influencers; fast-food; convenient; alternative;

    Abstract : This paper aims to describe and discuss how marketing promotes plant-based proteins. Based on the frameworks of the marketing studies within green marketing and marketing devices (Callon et al., 2007; Cochoy, 2008; Peattie, 2001; Ottman et al. READ MORE

  5. 4. Evaluating Brand Perception Regarding Sustainability through Digital Marketing

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Amber Javed; [2022]
    Keywords : digital marketing; social media; sustainability; climate change; online media; marketing campaign; fashion brands; brand management; consumer behaviour; brand loyalty; brand image; carbon footprints;

    Abstract : This study evaluates the effect of sustainable business practices on brand perception. Digital marketing is a vital tool for any business, and sustainability is a significant element in brand management and marketing. READ MORE

  6. 5. Keeping Up With The Heritage : An exploration of consumers emotional connections to heritage luxury fashion brands on Instagram

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Nathana Kauffmann; Fiona Byrne; Edith Andersson; [2022]
    Keywords : Brand Love; Brand Heritage; Luxury Fashion; Emerging Consumers; Visual Methods;

    Abstract : Purpose The aim of this master’s thesis is to gain in-depth insight into the emotional connections of consumers to the brand heritage of luxury fashion brands. Another aim of the paper is to investigate how brand love is enriched by the communication of brand heritage dimensions on Instagram. READ MORE