Essays about: "digital media"
Showing result 1 - 5 of 846 essays containing the words digital media.
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1. Intergenerational differences in the digital age : A quantitative assessment of internet use and online media consumption across five generations in Sweden
University essay from Uppsala universitet/Statsvetenskapliga institutionenAbstract : This study highlights the importance of considering generational factors in the pursuit of understanding online media consumption. This thesis argues that previous explanations of why people may or may not consume news and political information are insufficient on their own. READ MORE
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2. The Political Game On Social Media : A quantitative study of to what extent Swedish first-time voters were influenced by political videos on "TikTok"
University essay from Linnéuniversitetet/Institutionen för statsvetenskap (ST)Abstract : This research explores if Sweden, a country with high trust in the political system could be challenged by social media. The study focuses on one spectrum of social media, TikTok, that exploded during the covid-19 pandemic and is proof of how fast social media develops and reaches out to human beings. READ MORE
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3. The Marketing of Plant-Based Protein - The Beyond Meat Case: Making food alternatives appealing to multiple groups of consumers
University essay from Göteborgs universitet/Graduate SchoolAbstract : This paper aims to describe and discuss how marketing promotes plant-based proteins. Based on the frameworks of the marketing studies within green marketing and marketing devices (Callon et al., 2007; Cochoy, 2008; Peattie, 2001; Ottman et al. READ MORE
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4. Evaluating Brand Perception Regarding Sustainability through Digital Marketing
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : This study evaluates the effect of sustainable business practices on brand perception. Digital marketing is a vital tool for any business, and sustainability is a significant element in brand management and marketing. READ MORE
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5. Keeping Up With The Heritage : An exploration of consumers emotional connections to heritage luxury fashion brands on Instagram
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : Purpose The aim of this master’s thesis is to gain in-depth insight into the emotional connections of consumers to the brand heritage of luxury fashion brands. Another aim of the paper is to investigate how brand love is enriched by the communication of brand heritage dimensions on Instagram. READ MORE
