Essays about: "digital narrative"

Showing result 1 - 5 of 99 essays containing the words digital narrative.

  1. 1. National Heroes, Digital Soldiers, Vulnerable Children and all the Others: A Critical Discourse Analysis of Videos Communicating the QAnon Conspiracy Theory

    University essay from Göteborgs universitet/Institutionen för kulturvetenskaper

    Author : Cecilia Gatenheim; [2024-02-23]
    Keywords : conspiracy theory; far-right; emotions; video analysis; discourse analysis;

    Abstract : This thesis analyses the making of Us and Them in videos communicating the QAnon conspiracy theory, which have been circulating on online social forums. For this purpose, Multimodal Critical Discourse Analysis is used, together with Sara Ahmed’s cultural theory of emotions. READ MORE

  3. 2. Unlocking Poliphilo’s Dream: Towards a digital scholarly edition of the Hypnerotomachia Poliphili

    University essay from Linnéuniversitetet/Institutionen för kulturvetenskaper (KV)

    Author : Efthymia Priki; [2024]
    Keywords : Hypnerotomachia Poliphili; digital scholarly edition; early modern books; reception studies;

    Abstract : Hypnerotomachia Poliphili is a fifteenth-century illustrated incunabulum first published in 1499 by Aldo Manuzio in Venice. It delivers the story of two lovers separated by death but united in a dream; in fact, the entire book is a complex, multi-layered dream narrative which gradually unfolds through the interaction between text and image, inviting readers to engage with its rich content in a playful manner. READ MORE

  4. 3. ¿Quién dió la orden? Mediations for social change, affects and digital media

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Gisselle Vanessa Martín Chocontá; [2023]
    Keywords : Mediations; affects; digital media; social change; connective action; collective action; meaning-making; social movements; political agency; Twitter.; Mediaciones; afectos; medios digitales; cambio social; acción conectiva; acción colectiva; producción de sentido; movimientos sociales; agencia política; Twitter.;

    Abstract : In 2019,  Movice and CT created a mural that depicts faces of  high-ranking military officers who were in command when more than 6.000 civilians were killed by soldiers and were presented as guerilla members. READ MORE

  5. 4. Investigating Marketing Effects of Ancient Storytelling Techniques: Could Ancient Storytelling Techniques in Marketing Communications Be the Holy Grail of Marketing Needed in These Times of Failure?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : John Örman; Arvid Özcan-Arvidsson; [2023]
    Keywords : Marketing Communications; Psychology in Marketing; Storytelling in Marketing; Building a StoryBrand; Donald Miller;

    Abstract : The landscape of marketing is growing in competitiveness (Digital ad spend worldwide 2026. 2022), and marketers are consequently compelled to explore new ways to stand out and make their voices heard. READ MORE

  6. 5. How to communicate efficiently on social media : A case study about emotional communication strategies by the climate activist group Rebellmammorna

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Anna Nilsson; [2023]
    Keywords : visuals; narrative; emotional communication; social media platforms; climate movements; visuella element; narrativ; emotionell kommunikation; sociala medieplattformar; klimatrörelser;

    Abstract : This case study aims to explore how emotional communication on social media can influence the target group by examining the communicative strategies, including visuals and narratives, used by the climate activist group Rebellmammorna. Eight semi-structured interviews were conducted with members of Rebellmammorna to investigate how they describe their communicative strategies, how they use emotional communication to establish a relationship with their target group, and how users experience the communication on their social media platforms (Facebook, Instagram, and their webpage). READ MORE