Essays about: "digital retailing"
Showing result 1 - 5 of 40 essays containing the words digital retailing.
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1. SYSTEMATIC ANALUSIS OF DEPLOYING ARTIFICIAL INTELLIGENCE TECHNOLOGY IN RETAIL SECTOR FOR IMPROVING CUSTOMER SUPPORT AND REVENUE GROWTH
University essay from Högskolan i Gävle/Avdelningen för ekonomiAbstract : Over the last decade, retailing has been shifted to online eras of selling. And in order toidentify the needs of customers companies are using several tools and AI is one of them.AI is used as most prominent and most reliable tool to find out the needs andrequirements of the customers. READ MORE
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2. Looking Ahead: The Future of the Offline Channel for Digital-born Retailers
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : During recent years, there has been a significant increase in e-commerce and the demand for it among customers. It has become imperative for new fashion retailers to have a digital presence, and the outbreak of Covid-19 has further accelerated this trend, amplifying the importance of having a presence online. READ MORE
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3. Understanding the value of omnichannel practices in retailing : A business model multi-case exploration
University essay from Uppsala universitet/Institutionen för informatik och mediaAbstract : In step with the development of digitalization, information technology has created an opportunity for retail organizations to offer new transaction mechanisms to their customers that can be used to their advantage and benefit value creation. Hence, many retail organizations today work to differentiate themselves by establishing omnichannel practices in which the company’s digital and physical channels are integrated to create a seamless and convenient customer experience. READ MORE
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4. Sorting the Assortment: An Experimental Study of How the Sorting of Products Affects Consumers' Behavior and Experience in Online Grocery Stores
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Online grocery shopping is becoming increasingly popular and more information is needed in the field to help guide retailers in marketing and visual merchandising online. This study examines how findings from prior research in physical stores apply in the new digital format. READ MORE
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5. Impactful Digital Transformation for Retail Employees : A Case Study
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : The rapid growth of e-commerce and omnichannel retailing is redefining the role of brick-and-mortar stores. To remain competitive, retailers should leverage digital technologies without compromising the presence of frontline workers, to meet customer expectations. READ MORE