Essays about: "digital secondary markets"

Showing result 1 - 5 of 13 essays containing the words digital secondary markets.

  1. 1. The Impact of Trust, Loyalty and Price Value on Purchase Intentions for Consumer Durables in Sri Lanka and Pakistan

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Fahad Ayub; Buddika Mantilake; [2024]
    Keywords : Purchase Intentions; Consumer Durables; Trust; Loyalty; Price Value; Sri Lanka; Pakistan;

    Abstract : This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. READ MORE

  3. 2. Internationalisation through business ecosystems : What is the value of ecosystems in launching and growing digital firms in Europe?

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Raphael Diehm; Ngqabutho Siphambili; [2023]
    Keywords : Business ecosystem; born digital firms; value creation and capture; bottlenecks;

    Abstract : This thesis focus lies on the topic of business ecosystems and their use for digital firms in their internationalisation. The aim is to investigate the value creation and capture process for digital firms through the perspective of business ecosystems. READ MORE

  4. 3. “Fluffy stuff decides the game” : A multiple case study exploring utility of DCTs andstrategic choice of language in the internationalisation process

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Ellen Gustavsson; Sernelin Ahlsén Sandra; [2023]
    Keywords : Internationalisation Process; Professional Service Firms; Digital Communication Tools; Language;

    Abstract : Background: Professional services firms (PSFs) face unique challenges when internationalisingdue to their intangible services and the need to adapt to local markets. Digital technologies havemade internationalisation more efficient since firms utilise digital communication tools (DCTs). READ MORE

  5. 4. 5G and The Industry : A Case of the Nigerian Financial Technology Sector

    University essay from Uppsala universitet/Industriell teknik

    Author : Chukwunedum Nnamaka Elueze; Chibuzor Ugwunna Obasi; [2022]
    Keywords : 5G; FinTech; Nigeria; Ecosystem;

    Abstract : As globalisation and digitalisation continue to grow, cellular networks have become a mainstay in actualising digital communication, connectivity, access to digital media, and the exploitation of information technologies. 5G, the fifth-generation cellular network, has been anticipated by many to address the communications needs of virtually all sectors of the global economy and is expected to drive completely new services, particularly productisation, within niche markets. READ MORE

  6. 5. The Covid-19 crisis and SMEs resilience through Digital Business Model adaptation : An empirical study of international small and medium-sized manufacturing firms from Sweden

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Marius Mavoungou; Amanda Pfante; [2022]
    Keywords : Small and Medium-sized Enterprises; Manufacturing firms; Crisis; Unexpected Events; Business Model; Digital Business Model; Digitalization; Resilience;

    Abstract : Research from the international business field have demonstrated that firms operating both in domestic and foreign markets have a greater exposition to market turbulences and disturbances. The literature has established that dynamism, flexibility and agility are crucial capabilities. READ MORE