Essays about: "digital shopping."

Showing result 1 - 5 of 56 essays containing the words digital shopping..

  1. 1. Cost effective and sustainable grocery shopping

    University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS); Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Author : Oscar Andersson; Erik Lundow; [2020]
    Keywords : Groceries; Shopping; Discounts; Savings; Digitalisation; Cross-shopping; Sustainability;

    Abstract : The aim of the study is to see if a digital tool can combine the benefits of shopping online, with the perks of purchasing groceries in a physical store. Previous research in the area has found that grocery shopping online isn’t growing at the same pace as normal retail shopping online. READ MORE

  2. 2. Antecedents of Chinese millennial consumers' purchase intentions via following influencers' recommendations: the sports goods industry

    University essay from Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi

    Author : Xiangru Meng; Yue Xiao; [2020]
    Keywords : Influencer marketing; Chinese millennials; TTI model; purchase intention; sports industry;

    Abstract : Background In recent years, with the rapid development of e-commerce in China, various online media and digital social platforms have attracted more users, and online marketing has gradually replaced traditional marketing strategies. The increasing frequency of online shopping by Chinese consumers, especially millennials, presents a huge opportunity for influencer marketing. READ MORE

  3. 3. Transition Risk on a Consumer’s Journey : Influencing Concepts towards the occurrence of Transition Risk on a Consumer’s Journey on Virtual Reality Shopping

    University essay from Linköpings universitet/FöretagsekonomiLinköpings universitet/Filosofiska fakulteten; Linköpings universitet/FöretagsekonomiLinköpings universitet/Filosofiska fakulteten

    Author : Keariam Gebremichael; Saadul Islam Khan; [2020]
    Keywords : Virtual Reality; Virtual Environment; Transition Risk; VR retailing; UTAUT2; Digital platforms;

    Abstract : Background: Retailing through Virtual Reality (VR) is faced with a dilemma of potential customers using the VR to look for products online, but somehow do not make a purchase online and prefer to visit the physical stores instead. This phenomenon is referred as Transition Risk. READ MORE

  4. 4. Ascribed Meanings to Self- Service Technologies: Exploring Grocery Shopper’s Use of SSTs and Subsequent Meanings held in a Digitalised World

    University essay from Lunds universitet/Institutionen för service management och tjänstevetenskap

    Author : Elizabeth Martina St Marcus; [2020]
    Keywords : self-service technology; communities of practice; grocery shopping; digitalisation; Social Sciences;

    Abstract : Recent years have seen digitalisation entangled in everyday life; with the broader context of a digitalised world, one can no longer see the digitalised retail space and its technological artefacts as a lone-standing phenomena. Instead, it is necessary to see digitalisation as way of understanding and being in the modern world. READ MORE

  5. 5. Factors Affecting Technology Adoption: A study of the Smart Cart

    University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS); Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Author : Maria Zaki; Sepideh Asadollah-Broujerdi; [2020]
    Keywords : Digital transformation; Smart Cart; Technology adoption; Technology acceptance model TAM ; Value-based Adoption Model VAM ;

    Abstract : New technologies are constantly introduced in our everyday life. Societies and people have reaped great benefits from integrating information technology into a plethora of societal and commercial functions. However, innovations are not unconditionally accepted by users. READ MORE