Essays about: "digital shopping."

Showing result 16 - 20 of 94 essays containing the words digital shopping..

  1. 16. The Marketing of Plant-Based Protein - The Beyond Meat Case: Making food alternatives appealing to multiple groups of consumers

    University essay from Göteborgs universitet/Graduate School

    Author : Avraam Esras; Johnny Tran; [2022-12-14]
    Keywords : Plant-based proteins; animal-based protein; marketing devices; store; retail; McDonald; packaging; social media; digital media; influencers; fast-food; convenient; alternative;

    Abstract : This paper aims to describe and discuss how marketing promotes plant-based proteins. Based on the frameworks of the marketing studies within green marketing and marketing devices (Callon et al., 2007; Cochoy, 2008; Peattie, 2001; Ottman et al. READ MORE

  3. 17. The Instant Need to Shop

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Siri Lindgren; Louise Borg; [2022]
    Keywords : Instant shopping; Instagram; technology adaptation; retailer-consumer encounter; digital shopping channels; social media; retail industry; Social Sciences;

    Abstract : Abstract Title: The Instant need to shop - A qualitative study mapping out retailers perception of instant shopping Course: SMMM40, Service Management: Master’s (Two Years) Thesis (Spring 2022) Authors: Louise Borg & Siri Lindgren Supervisor: Devrim Umut Aslan Date of submission: 2022-05-17 Key words: Instant shopping, Instagram, technology adaptation, retailer-consumer encounter, digital shopping channels, social media, retail industry Aim and research questions: The aim of the study is to examine and get an in-depth understanding of retailers' perception and usage of shopping on social media in relation to consumers and technology adaptation. The research questions for the study is: How do retailers adapt to and use instant shopping? How do retailers perceive the encounter with consumers through instant shopping? Theoretical framework: The theoretical framework that has been applied in the study are technology adaptation, technology acceptance model (TAM) and retailer-consumer interface. READ MORE

  4. 18. Sorting the Assortment: An Experimental Study of How the Sorting of Products Affects Consumers' Behavior and Experience in Online Grocery Stores

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Linn Lindgren; Tilde Ivedal; [2022]
    Keywords : Visual merchandising; Consumer behavior; Online retailing; Online grocery shopping; Product sorting;

    Abstract : Online grocery shopping is becoming increasingly popular and more information is needed in the field to help guide retailers in marketing and visual merchandising online. This study examines how findings from prior research in physical stores apply in the new digital format. READ MORE

  5. 19. The Covid-19 impact on grocery shopping behaviours of baby boomers

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Oscar Bengtsson; Jennifer Osei; [2022]
    Keywords : Covid-19 in Sweden; consumer behaviour; practice theory; traditional grocery shopping; online grocery shopping; consumer shopping habits; baby boomers;

    Abstract : The purpose of this study is to identify how Covid-19 has impacted the behaviour of baby boomers when grocery shopping. While most countries in the world went on lockdown, the Swedes decided otherwise. Covid-19 has caused unprecedented behavioural changes amongst Swedish consumers, to avoid risks affiliated with the virus. READ MORE

  6. 20. Nudging consumers towards more sustainable alternatives when shopping online : A cross-sectional qualitative study of behavior change design and digital nudging techniques for use in the e-commerce context

    University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Author : Emil Petersson; [2022]
    Keywords : ;

    Abstract : E-commerce has seen a rapid expansion along side the technological advancement and digitalization efforts, and every time a consumer purchases a product online it in some way is going to affect the environment. Consumers are generally having a positive attitude towards sustainability, so called 'positive green attitude', however, a clear gap is present with regards to what their behavior actually reflects. READ MORE