Essays about: "digital technologies in marketing strategy"

Showing result 1 - 5 of 10 essays containing the words digital technologies in marketing strategy.

  1. 1. DIGITAL INNOVATION MAZE : A Case Study of a X-Reality Innovation Diffusion

    University essay from Umeå universitet/Institutionen för informatik

    Author : Hannes Sjöström; Pavithra Sivakumar; [2023]
    Keywords : Digital Innovation; Diffusion; Layered Modular Architecture; Technological Embedding; Service-Dominant Logic;

    Abstract : Digital innovation (DI) has enabled businesses to enhance their existing market offerings by integrating digital features. Despite advanced technologies, substantial marketing efforts, and global recognition, businesses can still struggle to convince customers to adopt their digital market offering. READ MORE

  3. 2. Factors Affecting Marketing Strategies of Food Panda and Jovi in Pakistan

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Sikandar Majid; Farhan Tanveer; [2023]
    Keywords : Marketing Strategy; Jovi and Foodpanda;

    Abstract : There has been a rise in food delivery services in Pakistan due to the digitization of several restaurants. However, while several delivery services currently operate in Pakistan, Food panda and JOVI stand out as the most popular. READ MORE

  4. 3. Digitalt pass för en grönare modeindustri : en fallstudie av hur ett svenskt klädföretag kan nyttja digitaliseringen för att öka trovärdigheten

    University essay from SLU/Dept. of Economics

    Author : Beatrice Andersson; Carolina Cramner; [2022]
    Keywords : Fast fashion; Greenwashing; Grön marknadsföring; Produktpass; Trovärdighet;

    Abstract : Modeindustrin har en mycket negativ miljöpåverkan. Industrin är global och innebär ofta en komplex och en icke-transparent leverantörskedja med flera olika aktörer. Denna komplexitet och brist på transparens skapar en ohållbar modeindustri där konsumenten utesluts från viktig information för att kunna fatta ett hållbart köpbeslut. READ MORE

  5. 4. Capturing the Digital Era: Utilizing Digital Technologies to Strengthen Marketing and Communication -A multiple case study of eight Swedish international industrial organizations

    University essay from Göteborgs universitet/Graduate School

    Author : Carl Eklund; Tobias Brandt; [2021-06-28]
    Keywords : ;

    Abstract : Recent technological developments during the 21st century has enabled organizations to meet its customers in new ways, giving birth to the concept of digital marketing and communication. Digital marketing and communication activities have for a long period of time been a central part of B2C-organizations marketing strategy. READ MORE

  6. 5. The Reputation Circle : A study of the interplay between the reputational perception of companies and the effect on their non-financial performance

    University essay from Umeå universitet/Företagsekonomi

    Author : Vincent Pave; Yvan Kenneth Nziengui Ebaley; [2021]
    Keywords : Reputation; non-financial performance; Corporate Social Responsibility; social relevance; stakeholder environment; community; value design; social media; influencers; digital word-of-mouth;

    Abstract : Reputation nowadays is a determinant of companies’ strategy. We used a qualitative study approach, based on semi-structured interviews. The choice of subject was motivated by recent scandals involving big corporations. We started therefore from the postulate that big corporations would rather not want to communicate on those issues. READ MORE