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Found 4 essays matching the above criteria.

  1. 1. Segmentation and Customer Acquisition Strategies for MNC Providing Mobile Financial Services in Emerging Markets : A study on bKash in Bangladesh

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Kazi Abu Syeed; Nelson Emanuel Lopes Ribeiro de Melo; [2022]
    Keywords : MNC; MFS; EM; bKash; Segmentation; Customer Acquisition; DFS; Mobile Money;

    Abstract : Aim: The aim of the study is to investigate the segmentation and customer acquisition strategies that a MNC offers in emerging markets to implement digital financial service.  The core purpose of the study would be to magnify two core research questions: 1 - How do MNCs segment customers to offer MFS in emerging markets? 2 - How MNCs offering MFS implement Customer Acquisition Strategies to be successful in emerging markets? Methodology: The methodology in this study is built on a qualitative method. READ MORE

  3. 2. Motivational Factors in Textbooks : Textbook Usage and its Influences on Pupil Self-Learning

    University essay from Malmö universitet/Institutionen för kultur, språk och medier (KSM)

    Author : NannaLinnea Bergman; Emma Svensson; [2022]
    Keywords : Textbook; psychological factors; L2 learning motivation; self-efficacy; motivation; learning independence; SDT; L2MSS; EFL; digital; physical; Seconda;

    Abstract : Abstract The aim of this study is to examine the role that textbooks have within the subject of English in Swedish secondary school, years 7-9, and the psychological impact textbooks may or may not have on pupil language learning. Theories used in this study support the fact that pupils who are able to independently develop their language skills are more successful language learners, including the self-efficacy theory, theories about motivation, i. READ MORE

  4. 3. DIGITAL TEXTBOOKS IN THE ACTIVITY OF INSTRUCTION

    University essay from Göteborgs universitet/Institutionen för pedagogik, kommunikation och lärande

    Author : Martin Misgeld; [2020-11-17]
    Keywords : digital textbook; educational technology; activity theory; CHAT; instruction in mathematics;

    Abstract : Purpose: The study aims to understand the dynamics behind the teachers motive to use and not use digital textbooks in the activity instruction of mathematics. How are the motives influenced by the perceived dynamics created by the use of the textbooks? An understanding of this might serve to give perspective to the difficulties in implementing educational technology as well as being of help for policymakers, decisionmakers, producers and designers of tools. READ MORE

  5. 4. Participatory Design Approach to Teaching and Learning of School Mathematics

    University essay from Malmö högskola/Fakulteten för kultur och samhälle (KS)

    Author : Nikola Ivanov; [2015]
    Keywords : Interaction Design; Mathematics; Digital Tools; Participatory Design;

    Abstract : The thesis explores the possibilites of involving users – students and teachers – into the design process for an interactive textbook for assisting the teaching and learning of mathematics at a secondary school level. Involvement of students and teachers is executed with participatory design methodology for the purpose of infrastructuring between different actors – developers, designers, students and teachers, in order to suggest and emphasize novel, in terms of the market, ways for ideating, creating and evaluating concepts in the field of digital learning. READ MORE