Essays about: "digitalization"

Showing result 1 - 5 of 480 essays containing the word digitalization.

  1. 1. A comparative study between fully digital retailers and partly digital retailers on the Swedish sports nutrition market

    University essay from Göteborgs universitet/Graduate School

    Author : Jacob Tengelin; [2020-07-23]
    Keywords : E-commerce; M-commerce; multichannel retailing; digitalization; sports nutrition market; business model adaptation; SWOT analysis;

    Abstract : Digitalization has a big impact on the retailing market. Customer behaviour is changing towards an increasing preference for digital sales channels. It is a challenge for companies to adapt to the rapid market changes. Barriers of market entry for digital retailers are decreasing and the competition is getting tougher. READ MORE

  2. 2. Value Creation in the Banking Industry - A comparative case study of how value is proposed by two Swedish banks from a S-D logic perspective

    University essay from Göteborgs universitet/Graduate School

    Author : Alexandra Kjöllerström; Beatrice Sörby; [2020-07-23]
    Keywords : Service Dominant Logic; Retail Banking; Value Proposition; Co-creation of Value; Service Innovation; Digitalization;

    Abstract : This study examines how two banks with different digital strategies and customer interactionapproaches propose value propositions. Digitalization is reshaping industrial fundamentals aswell as leading to changes in the value proposition of companies’ business models. READ MORE

  3. 3. Companies' Approach to Digitalization in the Recruitment Process - A multiple case study on Swedish firms

    University essay from Göteborgs universitet/Graduate School

    Author : Roberto Racano; [2020-07-23]
    Keywords : recruitment process; recruitment methods; digitalization; drivers of digitalization; IT development; artificial intelligence; social media;

    Abstract : Currently companies' HR departments find themselves in a rapidly changing technological environment due to the changes driven by digitalization. Digital tools that support the recruitment process are constantly increasing and the technologies on which they are based are becoming increasingly reliable. READ MORE

  4. 4. Making obsolescence obsolete - A practical study of obsolescence management theory in the context of a truck OEM

    University essay from Göteborgs universitet/Graduate School

    Author : Andreas Janson; Jonatan Norman; [2020-07-22]
    Keywords : disruption; disruptive innovation; disruptive technologies; obsolescence; obsolescence management; truck OEM; trucking industry;

    Abstract : Truck manufacturers are facing unprecedented technological disruptions from electrification,digitalization and automation. When disrupted, sustainment-dominated industries such as thetrucking industry, face increased risks of component and system obsolescence, which might leadto skyrocketing costs and diminishing aftermarket service. READ MORE

  5. 5. A Race to the Top in the Era of Artificial Intelligence - A Qualitative Study examining challenges & opportunities for small and medium sized Swedish companies in AI adoption

    University essay from Göteborgs universitet/Graduate School

    Author : Johanna Dahlqvist; Olivia Pivén; [2020-07-22]
    Keywords : Artificial Intelligence; Technology Innovation Diffusion; Digitalization; Strategic management; Change management; Culture of innovation; Innovation management;

    Abstract : Background & Purpose:This study focuses on challenges to AI adoption in small- and medium sized enterprises (SMEs)in Sweden, as well as solutions to these challenges. The background, and the reason for studyingthe topic, lies in Sweden’s stated vision of becoming one of the world leaders in adopting thepowers of Artificial Intelligence (AI). READ MORE