Essays about: "direct-to-consumer"

Showing result 1 - 5 of 9 essays containing the word direct-to-consumer.

1. 1. Genetic Data Privacy and Consumer Choice Behavior: An Exploratory Study on Direct-To-Consumer Genetic Testing

   University essay from Göteborgs universitet/Graduate School

   Author : Inês Raeiro; Xuexin Li; [2023-07-03]
   Keywords : consumer privacy; privacy calculus theory; trust; genetic data privacy; direct-to-consumer genetic testing; consumer choice behavior;

   Abstract : The rapid growth of the Direct-to-Consumer Genetic Testing (DTC-GT) industry has raised significant concerns regarding the collection, storage, and use of highly sensitive genetic information. This study aims to address the existing research gaps by examining consumer privacy and choice behavior in the context of DTC-GT. READ MORE

3. 2. DIRECT-TO-COMSUMER MODEL IN THE AUTOMOTIVE INDUSTRY The impact of transition to a direct-to consumer business model by an incumbent manufacturer on its retailers: a case study of Volvo Cars

   University essay from Institutionen för tillämpad informationsteknologi

   Author : Chandraprabha Jha; [2023-02-01]
   Keywords : direct-to-consumer; digital transformation; automotive; retailer; retail strategy; automotive retail strategy;

   Abstract : Digitalisation has enabled and shown the opportunity to car manufacturers. They are transforming themselves and a by-product of change is the transformation of their business model. Digital technologies have enabled manufacturers to connect directly with consumers. READ MORE

4. 3. The role of customer-based brand equity in the direct-to-consumer business model

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lara Stahl; Elsa Dardeau; Paul Joubert; [2023]
   Keywords : D2C; direct-to-consumer business model; customer-based brand equity; perceived brand quality; brand awareness; brand image; brand uniqueness; Business and Economics;

   Abstract : This paper aims to explore and analyze the intricate relationship between the direct-to-consumer (D2C) business model and customer-based brand equity. This study utilizes a qualitative approach to gather primary data, aiming to gain profound insights into customer perspectives regarding the impact of the D2C business model on trust, loyalty, and value perception. READ MORE

5. 4. Beyond the Middlemen - Exploring the Role of Channel Attributes and Product-Related Factors in Shaping Consumer Choice for Online D2C Sales Channels of Established Brand Manufacturers

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Christiane Haase; Nils Heimes; [2023]
   Keywords : Disintermediation; Manufacturer Encroachment; Direct-to-Consumer; Vertical Integration; Product-Related Factors; Channel Attributes; E-Commerce; Consumer Channel Choice; Consumer Behavior;

   Abstract : Background: In light of the multitude of different channel options consumers have at hand and the rapidly advancing vertical integration of established brand manufacturers across industries, the question arises as to the basis on which consumers make their channel decision for a manufacturers direct-to-consumer (D2C) sales channel. Scholars have found that channel attributes and product-related factors generally play a pivotal role in consumer channel choice and have shown the influence they have on offline versus online channel choice. READ MORE

6. 5. The Impact of Patient Fees on Demand for Direct-to-Consumer Telemedicine - A Difference-in-Differences Approach

   University essay from Lunds universitet/Nationalekonomiska institutionen

   Author : Catharina Wingårdh; [2023]
   Keywords : Difference-in-Difference; Patient Fee; DCT; Cross-price Elasticity of Demand; Digital Economics; Brand Loyalty.; Business and Economics;

   Abstract : This paper analyzes if patients’ demand for Direct-to-Consumer Telemedicine (DCT) providers is affected by a change in patient fees. The paper utilizes a natural experiment when the patient fee increased for patients in Region Stockholm using one DCT provider but remained unchanged for other DCT providers. READ MORE