Essays about: "disadvantages in service marketing"

Found 4 essays containing the words disadvantages in service marketing.

  1. 1. What are the advantages and disadvantages for digital B2C service companies when working with innovation in an agile way?

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Anna Dyrhage; [2020]
    Keywords : Innovation; agile; advantages; disadvantages; digital B2C service companies;

    Abstract : This paper investigates advantages and disadvantages of working agile in an innovation process. Both agile and innovation are two words that can be seen as buzzwords. However, they are two words that in one way or another can make a company successful. READ MORE

  2. 2. Marknadsundersökning i outvecklade marknader med omedvetna kunder

    University essay from SLU/Dept. of Economics

    Author : Erik Sand; [2016]
    Keywords : marknadsundersökning; outvecklad marknad; omedveten kund; entreprenörskap; new product development; marknadsföring; customer co-creation; lead user;

    Abstract : När nya produkter eller tjänster skall introduceras på en marknad finns det många frågor som ska besvaras och en analys av marknaden är ofta vägen till att hitta svar på frågorna. Några av dem besvaras med hjälp av marknadsundersökningar som ger företagen information om kunders behov eller förväntningar och om konkurrenssituation och marknadspotential. READ MORE

  3. 3. Innovative Co-Branding. A case study of Swedish companies’ attitudes toward innovative marketing concepts

    University essay from Göteborgs universitet/Graduate School

    Author : Linda Odenman; [2015-07-13]
    Keywords : Innovation adoption; Service innovation; Entrepreneurial marketing; Branding; Co-branding;

    Abstract : This thesis addresses the difficulty to build a strong brand and capture the audience attention. In a noisy world, were consumers get bombarded by loud advertising and aggressive campaigns, companies are forced to adopt nontraditional, innovative brand strategies, including co-branding. READ MORE

  4. 4. Is it just culture? Or is relationship marketing in an international financial centre superior to one in a small market with a domestic focus?

    University essay from Högskolan Kristianstad/Institutionen för ekonomi; Högskolan Kristianstad/Institutionen för ekonomi

    Author : Mattias Elofsson; Caroline Salén; [2006]
    Keywords : ;

    Abstract : Relationship marketing is today becoming a more important element for the financial service providers, since competition within the market is increasing due to regulations and globalisation. Due to the fact that competition is increasing customer retention is becoming more and more important for the financial service providers. READ MORE