Essays about: "disadvantages of brand equity"

Found 4 essays containing the words disadvantages of brand equity.

  1. 1. Challenges faced by Chinese Brands in Internationalisation – Taking ‘Anta’ as an Example.

    University essay from

    Author : Fu Luomanni; Yang Liying; Wu Lisuichao; [2022]
    Keywords : Brand Internationalisation; Internationalisation; Anta company; Sportswear; China; MNEs; MNCs.;

    Abstract : Background: Since the Go Global policy in 1999, Chinese firms have been growing and expanding exponentially in the global market. The internationalisation of Chinese firms has attracted not only business partners, policy makers but also researchers with their unconventional process and method. READ MORE

  3. 2. Panos Emporio, Extending the Brand

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : Mona Hashemi; Hadeel Hajem; [2012]
    Keywords : brand image; brand identity; brand equity; brand extension; horizontal brand extension; costumer attitudes; loyalty;

    Abstract : Brands have for a long time been used to identify and distinguish organizations, companies and products, it can be compared to as the soul of a company. A brand extension is a clear channel for product innovation, which can be a powerful tool to hold a competitive advantage. READ MORE

  4. 3. Premium Retail Brands in the Food Retail Industry : A Customer Based Study of ICA Selection

    University essay from Handelshögskolan vid Umeå universitet

    Author : Susanne Husberg; Jessica Ljung; [2009]
    Keywords : Premium products; brand equity; brand strategies; retail brands; ICA; premium brands;

    Abstract : This study concerns retail brands in the food retail industry and focuses on premium products. The research is investigating how ICA can best use premium products to increase their profitability. READ MORE

  5. 4. Exponering av trägolv och lister i butik och på mässor : en jämförande studie mellan sport- och bygghandeln

    University essay from SLU/Dept. of Forest Products

    Author : Fredrik Persson; [2007]
    Keywords : marknadsföring; GDS; trägolv;

    Abstract : The business cycle of the wood flooring branch is currently high however that situation may not be sustainable. In a possible future weaker business climate, the importance of marketing becomes accentuated for firms that aim to maintain their sales levels. READ MORE