Essays about: "disadvantages of brand strategy"

Showing result 1 - 5 of 7 essays containing the words disadvantages of brand strategy.

1. 1. Challenges faced by Chinese Brands in Internationalisation – Taking ‘Anta’ as an Example.

   University essay from

   Author : Fu Luomanni; Yang Liying; Wu Lisuichao; [2022]
   Keywords : Brand Internationalisation; Internationalisation; Anta company; Sportswear; China; MNEs; MNCs.;

   Abstract : Background: Since the Go Global policy in 1999, Chinese firms have been growing and expanding exponentially in the global market. The internationalisation of Chinese firms has attracted not only business partners, policy makers but also researchers with their unconventional process and method. READ MORE

3. 2. HOW DOES CO-BRANDING INFLUENCE BRAND IMAGE : A qualitative research on Supreme’s brand image from consumers’ perspectives

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Kaer Li; Xinyi Wang; [2019]
   Keywords : brand; branding; brand image; co-branding; Supreme;

   Abstract : Purpose- The purpose of this paper is to explore the influence of co-branding on brand images from consumers’ perspectives and whether the result of co-branding is consistent with the companies’ expectations or not. Design/methodology/approach- A qualitative research approach is adopted to allow a deeper insight into the impacts of Supreme co-branding from consumers’ perspectives. READ MORE

4. 3. Examines the benefits of social media marketing in contrast to traditional advertising

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Joel Källbäck; [2019]
   Keywords : Traditional advertising; Social media marketing; Brand awareness; Marketing;

   Abstract : In the recent year’s internet have grown rapidly, and the digital world have grown along with it. This have led to new marketing methods such as social media marketing has developed which have shown to be good tool for building relationship with consumers and increase brand awareness. READ MORE

5. 4. Panos Emporio, Extending the Brand

   University essay from Högskolan i Borås/Institutionen Textilhögskolan

   Author : Mona Hashemi; Hadeel Hajem; [2012]
   Keywords : brand image; brand identity; brand equity; brand extension; horizontal brand extension; costumer attitudes; loyalty;

   Abstract : Brands have for a long time been used to identify and distinguish organizations, companies and products, it can be compared to as the soul of a company. A brand extension is a clear channel for product innovation, which can be a powerful tool to hold a competitive advantage. READ MORE

6. 5. THE IMPACT OF MERGERS AND ACQUISITIONS ON BRAND VALUE IN THE HOTEL SECTOR DURING THE ECONOMIC CRISIS IN SPAIN. A CASE STUDY OF NH HOTELES & HESPERIA.

   University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

   Author : Joana Maria Rosselló Dalmau; Laura Arteaga Amorós; [2012]
   Keywords : ;

   Abstract : This dissertation examines the role and impact of the M&A’s created during the economic crisis in the tourism sector on the brand strategy, and their portfolio. We analyze different theories explaining brand concept, the advantages and disadvantages of building a new brand or buying an existing brand, how the portfolio can change after the merger and the concept of rebranding to draw conclusions thought the examination of a case study based on the biggest urban hotel chain in Spain: NH Hotels and its merger with Hesperia. READ MORE