Essays about: "disadvantages of marketing management"
Showing result 1 - 5 of 11 essays containing the words disadvantages of marketing management.
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1. Should we do it ourselves or should we let somebody else do it?
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: Should we do it ourselves or should we let somebody else do it? An exploratory study of in-house agencies and external agencies in marketing and brand management Course: BUSN39 - Degree project in Global Marketing Authors: Nicholas-Joel Kisling & Julia Herma Cornée Dorothée Bosveld Keywords: In-House Agency, Make-or-Buy, Insourcing, Outsourcing, External Agencies, Marketing, Brand Management, Advertising Purpose: The purpose of this study is to explore the dynamics of make-or-buy decisions in the context of marketing and brand management. Specifically, the research investigates the role and scope of in-house agencies beyond advertising, and analyses the motivations that drive companies to either insource or outsource marketing and brand management functions. READ MORE
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2. Sustainability in SMEs: Motives, Barriers, and Challenges of Environmental Management Systems Certification
University essay from Göteborgs universitet/Graduate SchoolAbstract : This study aims to understand how SMEs in Sweden perceive the pre- and post-implementation motives of Environmental Management Systems (EMS) certificates through understanding motives for adopting EMS certificates for the first time and understanding motives for maintaining the certificates. Moreover, the study also aims to understand the barriers and challenges of EMS certificates in order to identify reasons that prevent SMEs from adopting certificates. READ MORE
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3. What are the advantages and disadvantages for digital B2C service companies when working with innovation in an agile way?
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : This paper investigates advantages and disadvantages of working agile in an innovation process. Both agile and innovation are two words that can be seen as buzzwords. However, they are two words that in one way or another can make a company successful. READ MORE
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4. Crowdfunding as a Source for Social Enterprise Financing : Advantages and Disadvantages Experienced by Social Entrepreneurs
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Social Enterprises face funding challenges. As investors focus too narrowly on risk and return, social enterprises may struggle to compete with commercial enterprises for investment capital. READ MORE
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5. Social Media as an Internal Communication Tool in Project Management Practices. : Exploring an Impact of Social Media Use on Employee Communication in Small and Medium-sized Companies in Uzbekistan
University essay from Umeå universitet/FöretagsekonomiAbstract : Social media is progressively implemented in work organizations as means of communication among employees. Thus, it is of crucial importance to develop understanding how they empower and limit communicative activities which shape the network through which organizational tasks are accomplished, as it is these very dynamics that enforce and eternalizecompanies. READ MORE
