Essays about: "discount coupons"
Found 3 essays containing the words discount coupons.
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1. Online Discount Coupon Promotions & Repurchasing Behaviors : The Groupon Case
University essay from Akademin för hållbar samhälls- och teknikutvecklingAbstract : In recent years, online discount coupons provided through deal-of-the-day websites have grownrapidly. Perceived as a positive opportunity for local merchants to promote themselves in themarket, a mutual exchange occurs as consumers are able to simultaneously benefit from promotionsand discounts on services and products. READ MORE
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2. Groupon - A great way to attract transactional customers
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Although deal-of-the-day-websites such as Groupon are growing at a tremendous rate, we have identified potential problems primarily related to whether customers come back or not which can question the long term existence of these Websites in their current phase. Our overall purpose is to come to a deeper understanding of these problems and to explain them. READ MORE
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3. Value Creation of Mobile Coupons
University essay from Företagsekonomiska institutionenAbstract : AbstractTitleValue Creation of Mobile CouponsBackgroundCoupons have been around for years in traditional paper form where they have for instance been found in grocery stores located directly by the product they offer a discount on. Lately, mobile phones have come to play a greater part of our lives where they are also getting integrated into activities we conduct. READ MORE
