Essays about: "discounts as a marketing tool"

Found 4 essays containing the words discounts as a marketing tool.

  1. 1. Alternative Food Networks and Social Media in Marketing : A multiple case study exploring how Alternative Food Networks use social media in order to help small local food producers reach the market

    University essay from Umeå universitet/Företagsekonomi

    Author : Niklas Puranen; Markus Jansson; [2017]
    Keywords : Social media; marketing; Alternative Food Networks; segmentation; sales promotion;

    Abstract : The food provision system of today has been argued to be unsustainable with large scale production, price-pressure and outbreaks of diseases. Many consumers in the EU and Sweden are reacting to these issues and are becoming increasingly interested in finding local food alternatives that they consider to be safer and of higher quality. READ MORE

  3. 2. Discounts as a marketing tool for attraction and retention of customers in e-commerce through the example of a comparative analysis of the specificity of fashion e-shops in Russia and Sweden

    University essay from Akademin för textil, teknik och ekonomi

    Author : Elena Ilicheva; [2015]
    Keywords : specificity of fashion e-shops in Russia and Sweden; discounts as a marketing tool; price policy in fashion e-commerce; online promo;

    Abstract : This study provides a comparative analysis of pricing promotions, which create an incentive to buy in Russian and Swedish fashion e-shops. The aim of this work is to determine the national differences in sales promotions used in e-commerce in these countries. READ MORE

  4. 3. How a fashion company can create higher brand equity - the importance of using social media

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Evelina Söderberg; Amanda Wissinger; [2014]
    Keywords : Brand equity; strong brands; social media; social media strategy; firm-created social media communication; user-generated social media communication;

    Abstract : Purpose - With the social media's emergence in recent times, the main purpose of this study is to generate knowledge about social media communication’s impact on consumer-based brand equity, in terms of firm-created and user-generated social media communication. In order to make this possible, knowledge about customer’s perception about a specific brand is required. READ MORE

  5. 4. A quantitative study of the attitudes towards loyalty programs among students

    University essay from Ekonomihögskolan, ELNU

    Author : Daniel Svensson; Amelie Sjöberg; [2012]
    Keywords : Attitude; Loyalty program; Frequency; Segmentation; Offerings; ICA;

    Abstract : Title: A quantitative study of the attitudes towards loyalty programs among students   Course/ course code: 2FE16E – Independent degree project of the marketing program with integrated method, 30 hp   Authors: Sjöberg, Amelie 880410; Svensson, Daniel 890329   Background: In today’s global market, companies strive to gain a competitive position and attract as many customers as possible. One of the most important factors within the retail industry is customer loyalty. READ MORE