Essays about: "discourse of marketing"
Showing result 1 - 5 of 83 essays containing the words discourse of marketing.
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1. Hotels in Sweden in the regard of green marketing
University essay from Södertörns högskola/TurismvetenskapAbstract : Although marketing has been prevalent for many decades, the concept of green marketing remains relatively novel to both consumers and businesses. In the light of the evolving global climate, and escalating concerns regarding sustainability, businesses are compelled to explore new approaches. READ MORE
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2. Seeking License to Operate in Times of Uncertainty: A discourse analysis of how a GRO communicates to obtain loyalty during a prevailing inflation
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : During recent years, Swedish society has been affected by circumstances causing conditions for uncertainty. Since the beginning of 2022 the prevailing inflation has caused further implications on societal, organizational and individual levels. Due to the economic difficulties, grocery prices have increased significantly. READ MORE
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3. How to Make a Narrative Fly?
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : The airline industry has been heavily affected by crises that have occurred in the last years. By using the theory of brand legitimacy and storytelling, a multimodal critical discourse analysis was conducted. 2020 is a year by many seen as a paradigm shift, due to the Covid-19 pandemic. READ MORE
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4. Living in an Immaterial World: An exploratory study on consumer value perceptions in metaverse settings
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : As sung by Madonna, "we are living in a material world" underscored by the consumption of physical goods. Beyond the glitz of materialism lies the grand problem of overconsumption, and correspondingly overproduction, of the world's finite resources. READ MORE
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5. Study of AI Service Providers in IT Consulting, Marketing, and Law
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : This study employs a Gioia analysis to investigate the AI services offered within three distinct professional service sectors in Sweden: IT consulting, marketing, and legal services. Utilizing a list of companies from a prior KTH project and publicly accessible information, we applied a cross-sectoral Gioia analysis to systematically categorize, compare, and understand the types of AI services provided and how these offerings differ between sectors. READ MORE