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Showing result 1 - 5 of 10 essays matching the above criteria.
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1. "Thor Drives a Tesla" : Ritual and Sacred Space in Swedish Heathenism
University essay from Uppsala universitet/Institutionen för kulturantropologi och etnologiAbstract : Heathenism is a branch of Paganism based on Germanic mythology, whose diverse spiritual beliefs are united by a common sacrificial ritual called blot. The Swedish Heathen organization The Swedish Forn Sed Assembly [Samfundet Forn Sed Sverige] is a self-described nature religion, who see nature as sacred and whose public blot ceremonies are held outside in order to commune with the gods. READ MORE
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2. Industry Brands and Enchantment: How Disenchantment of the Mental Health App Industry Brand Influences Companies Within the Industry
University essay from Göteborgs universitet/Graduate SchoolAbstract : Enchantment is at the heart of most marketing and branding operations, therefore, there is reason to believe it is part of the broader picture of the more unexplored concept of industry brands. To study how enchantment discourses of industry brands influence companies, we employ the rich context of an industry brand that has received mixed reviews in terms of its ability to appeal to consumers, namely mental health apps. READ MORE
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3. "What stunning brilliance, what modern veracity:" Jean Baudrillard's America as a Reluctantly Romantic Document
University essay from Lunds universitet/EngelskaAbstract : .... READ MORE
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4. How the Corona Pandemic Made us Nostalgic for the Immediate Past: An Exploration of Nostalgia during the Corona Pandemic
University essay from Göteborgs universitet/Graduate SchoolAbstract : This article explores and illustrates the rationalising and disenchanting effects of the Corona pandemic and their manifestations in nostalgia. We find that previous research has not addressed the way in which consumers long for the past the way they do during the pandemic. READ MORE
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5. Science Beyond Enchantment. Revisiting the Paradigm of Re-enchantment as an Explanatory Framework for New Age Science
University essay from Göteborgs universitet/Institutionen för litteratur, idéhistoria och religionAbstract : A common understanding of scientists within the New Age movement is that they are manifesting a form of re-enchantment and that their ideas should be addressed as natural theologies. This understanding often takes as its reference point, the re-entanglement of science and religion whose original separation, in this case, is often the working definition of disenchantment. READ MORE
