Essays about: "disney china"
Found 2 essays containing the words disney china.
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1. Marketing Strategic Change in Expansionof Disneyland : Cases Study of Disneyland's Overseas Expansion in Shanghai
University essay from IHH, FöretagsekonomiAbstract : Problem: The international theme park industry is growing but is also facing a series of bottleneck problems. Disneyland as one of the most famous theme parks, is trying to expand its kingdom to China. READ MORE
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2. Mickey Mouse goes to Shanghai
University essay from Lunds universitet/Ekonomisk-historiska institutionenAbstract : This thesis reports on the present situation of the five existing Disney theme parks and the performance of Shanghai — the city where the next Disney resort will be located is. The ownership and management of Disney Resorts is seen in relation to the financial result. READ MORE
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