Essays about: "dissertation consumer behaviour"

Showing result 1 - 5 of 10 essays containing the words dissertation consumer behaviour.

  1. 1. The impact of a pandemic on brand preference in purchasing decisions of food and hygiene products: a COVID-19 perspective

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Armin Sohani; Tarek Fahmy; [2020]
    Keywords : Brand preference; consumer behaviour; buying behaviour; COVID-19 pandemic; Sweden; branding; price; quality; risk; loyalty; food; hygiene products;

    Abstract : The uncontrolled spread of COVID-19 pandemic has surpassed all the expectations. Nations closed their boarders; the economy is going into recession and the whole world is suffering from the emerged pandemic. READ MORE

  3. 2. More than what meets the eye : an exploratory study of what image attributes influence consumer behaviour on Instagram

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Terese Eriksson; Pauline Frohm; [2018]
    Keywords : Image attributes; consumer behaviour; Instagram; apparel brands; visual content;

    Abstract : In an era where Instagram is the new dominating social media platform to reach and communicate with consumers, the demands on companies to differentiate their social media content have increased. Executives seem to avoid social media due to absence of how to manage and learn from it. READ MORE

  4. 3. Main factors influencing online consumer behaviour changes

    University essay from

    Author : Manon RENOUF; Sophie MANIGLIER; [2013]
    Keywords : e-commerce; consumer behaviour; websites; differences;

    Abstract : These last decades, Internet has appeared as an indispensable way to develop business activities. While a large number of consumers in France frequently shop on the Internet, research on what factors influence their behaviour changes has been fragmented. READ MORE

  5. 4. Love of brand : a story of an on-going romance

    University essay from Sektionen för hälsa och samhälle

    Author : Berivan Amin; Danielsson Malin; [2012]
    Keywords : Lovemarks; Brand Preference; Brand Love; Consumer Behaviour; Repurchase Intent; Emotional Attachment; Consumer Loyalty;

    Abstract : Today, in a world of consumption where almost everything is branded, every consumer has a brand that they love, a so called lovemarks. Nowadays, it takes more than just a commercial to make consumers stay committed to a brand. Consumers need to relate on a more personal level. READ MORE

  6. 5. Brand origin : how does it impact brand awareness and brand image

    University essay from Sektionen för Hälsa och Samhälle

    Author : Julia Baeza; Caroline Ånmo; [2010]
    Keywords : Brand origin; brand awareness; brand image; emerging markets;

    Abstract : As globalization influences today’s world markets, many brands are becoming international and global. When a brand is in an international market it creates an opportunity for perceived brand origin to influence the consumers. READ MORE