Essays about: "dissertation in internationalisation"

Showing result 1 - 5 of 10 essays containing the words dissertation in internationalisation.

1. 1. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Yulia Lindholm; [2022]
   Keywords : Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

   Abstract : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE

3. 2. A Retail Expansion in the UK : A qualitative analysis of smaller Scandinavian fashion companies' expansion options and market potentials in the UK market

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Sara Fast; Mirjam Ling; [2011]
   Keywords : International Marketing; Internationalisation; Fashion Industry; Foreign companies establishment in England;

   Abstract : The fashion industry has become an industry with high attention, and in recent years Swedish fashion has become a strong name internationally. At the same time, it is a competitive industry where smaller fashion companies are competing with big clothing chains. READ MORE

4. 3. Foreign market entry mode – Developing the IndustryInternationalisation model

   University essay from Institutionen för ekonomi

   Author : Patrick Hammarlund; David Hansson; Viktor Hansson; [2008]
   Keywords : ;

   Abstract : The research on internationalisation goes back a long time. Despite this, there exist no theories on how different industries enter new markets, and by which mode of entry. This dissertation attempts to develop a model with the purpose to explain the differences in foreign market entry mode decision between industries. READ MORE

5. 4. Selection of expatriates : the influence of HR managers' gender and personal traits

   University essay from Sektionen för Hälsa och Samhälle

   Author : Anna Johnsson; Jessica Lennbro; [2008]
   Keywords : ;

   Abstract : Due to increased internationalisation around the world the expatriate rate has grown significantly during the last years and has become a more important tool within organisations. Therefore, the need for expatriates increases and it is of importance for organisations to broaden their expatriate base and not exclude particular groups of employees, such as women are today. READ MORE

6. 5. A Study of the Entrepreneur’s Perceptions of the Born Global Phenomenon

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Erik Malmgren; David Shacham; [2008]
   Keywords : Born Global; Internationalisation; Entrepreneur;

   Abstract : This dissertation sets out to explore the phenomenon of Born Globals, a small, international entrepreneurial firm. The study aims at exploring how the entrepreneur perceives the factors that influence the creation of a Born Global. READ MORE