Essays about: "dissertation on brand awareness"
Found 4 essays containing the words dissertation on brand awareness.
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1. Dismantling the Creative Director : a media content analysis of creative directors Daniel Lee and Simon Porte Jacquemus
University essay from Lunds universitet/Avdelningen för modevetenskapAbstract : This bachelor’s dissertation is written by Allis Stenvall and Isabella Österlund (2020), Division of Fashion Science, Lund University. The study titled “Dismantling the creative director” - A media content analysis of creative directors Daniel Lee and Simon Porte Jaquemus aims to analyze and understand the expectation and definitions of a creative director at a luxury fashion house and what influence the modern consumer has on fashion in the current zeitgeist. READ MORE
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2. Private label in the supermarket industry : a case study of ICA
University essay from Avdelningen för ekonomiAbstract : ABSTRACT Title: Private label in the supermarket industry: a case study of ICA. Level: Final thesis for a Bachelor Degree in Business Administration Author: Zhing Mo, Yulan Qu Supervisor: Dr. Aihie Osarenkhoe Date: 2010 – May Aim: This dissertation aims to find out the motives behind the introduction of private label in ICA. READ MORE
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3. Brand origin : how does it impact brand awareness and brand image
University essay from Sektionen för Hälsa och SamhälleAbstract : As globalization influences today’s world markets, many brands are becoming international and global. When a brand is in an international market it creates an opportunity for perceived brand origin to influence the consumers. READ MORE
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4. A study to indicate the importance of brand awareness in brand choice - A cultural perspective
University essay from Institutionen för ekonomiAbstract : According to theory, consumers choose a brand they recognise, before an unfamiliar brand in an unknown environment. If the consumers do not choose according to theories, what are the factors that have a greater affect on the buying behaviour? There is not so much research about the effect of brand awareness on brand choice, which is why this subject was investigated. READ MORE