Essays about: "dissertation on consumers"
Showing result 1 - 5 of 34 essays containing the words dissertation on consumers.
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1. Plastic Management for a Sustainable Future : An assessment on Plastic Management Systems and Strategies for Socio-environment Sustainability in Sweden
University essay from Högskolan i Halmstad/Akademin för hälsa och välfärdAbstract : Plastic waste management has become a global concern due to its adverse effects on the environment and human health and Sweden is no exception. Through this dissertation, the researchers intended to make a descriptive study regarding the mainstream introspection of plastic management and the outreach of current systems and strategies in Sweden. READ MORE
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2. Brand Activism Scepticism
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The aim of this thesis was to deepen the understanding of brand activism by looking into existing and novel dimensions on which consumers base their validation and opinion of brands engaging in socio-political discourse. This dissertation followed a dual-analysis approach in which both qualitative and quantitative research was conducted. READ MORE
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3. The impact of a pandemic on brand preference in purchasing decisions of food and hygiene products: a COVID-19 perspective
University essay from Högskolan Kristianstad/Fakulteten för ekonomiAbstract : The uncontrolled spread of COVID-19 pandemic has surpassed all the expectations. Nations closed their boarders; the economy is going into recession and the whole world is suffering from the emerged pandemic. READ MORE
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4. “Milk is milk” versus “Ditch milk” : A case study of consumers’ attitudes towards brands involved in brand rivalry
University essay from Högskolan Kristianstad/Fakulteten för ekonomiAbstract : For the last five years, Sweden has seen a quite remarkable milk war between the traditional Arla serving dairy products and the innovative Oatly offering vegan milk substitutes. The purpose of this thesis was to investigate how consumers’ attitudes are affected by firms’ involvement in brand rivalry, where the conflict between Arla and Oatly served as a case. READ MORE
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5. More than what meets the eye : an exploratory study of what image attributes influence consumer behaviour on Instagram
University essay from Högskolan Kristianstad/Fakulteten för ekonomiAbstract : In an era where Instagram is the new dominating social media platform to reach and communicate with consumers, the demands on companies to differentiate their social media content have increased. Executives seem to avoid social media due to absence of how to manage and learn from it. READ MORE
