Essays about: "dissertation on marketing"

Showing result 1 - 5 of 9 essays containing the words dissertation on marketing.

  1. 1. Making sense of distance. Mobility in staycation as a case of proximity tourism

    University essay from Lunds universitet/Institutionen för service management och tjänstevetenskap

    Author : Alexandra Rosu; [2020]
    Keywords : tourism; mobility; distance; staycation; local travel; Social Sciences;

    Abstract : Purpose: The aim of this dissertation is to explore mobility in a proximity tourism context. Mobilities are being widely discussed in connection to society, everyday life, and tourism as a whole. Thus, it focuses on the staycation phenomenon as a case of proximity tourism. READ MORE

  2. 2. Exploring brand identity practice in video game start-ups : Industrial Marketing

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Andreas Harding; [2019]
    Keywords : Brand Identity; Corporate brand; Corporate identity; Corporate brand identity; Company brand; Start-ups; Strategic brand management.;

    Abstract : The video game industry is a rapidly growing industry due to technology advancements andhas made video games to a mass phenomenon. The diffusion of today’s technologies has created and expanded the video game market, both demographical and geographical, which has attracted more customers and increased the intensity of the competition. READ MORE

  3. 3. Consumers attitudes towards Virtual Reality Marketing in Sweden : Does Personalized Virtual Reality Marketing intrude on consumers integrity?

    University essay from Högskolan i Halmstad/Centre for International Marketing and Entrepreneurship Research (CIMER); Högskolan i Halmstad/Centre for International Marketing and Entrepreneurship Research (CIMER)

    Author : Sanne Norgren; Felicia Lindqvist; [2017]
    Keywords : ;

    Abstract : Title: Consumers attitudes towards Virtual Reality Marketing in Sweden: Does Personalized Virtual Reality Marketing intrude on consumers integrity?  Date: 2017-05-19 Level: Bachelor Thesis in Marketing Author: Sanne Norgren and Felicia Lindqvist Supervisor: Thomas Helgesson Examiner: Christine Tidåsen Problem formulation: Despite the fact that VR is the new way of marketing, very rarely virtual worlds have been understood by marketers. VR marketing is a relatively unexplored area and the research within the area is limited. READ MORE

  4. 4. The Confusion of Content Marketing : a study to clarify the key dimensions of content marketing

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle; Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Amanda Claesson; Albin Jonsson; [2017]
    Keywords : Content marketing; marketing strategies; digital marketing; online marketing; branded content;

    Abstract : Content marketing is a popular marketing strategy, which has increased significantly during the last years. The term content marketing is new but companies have been working with parts of the strategy for decades. The new digital era changed the communication from a one-way to a two-way communica- tion. READ MORE

  5. 5. “We’re Stronger Together”: A Co-Creational Approach to Cause- Related Marketing

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Sophia Nass; [2015]
    Keywords : Co-creation; CSR; CRM; Breast Cancer Awareness; Estee Lauder; Social Sciences;

    Abstract : Avoiding consumer skepticism of corporate social responsibility programs has become an important factor in CSR communication. Literature points towards a need for a more consumer-focused, symmetrical approach to CSR communication, especially in the case of cause-related marketing. READ MORE